The PR Guru

December 1, 2009

Richard Swancott Associates – The PR Pioneers!

PR agencies are not often known as innovators. Many of them have the image of being set in their ways, relying on traditional methods of promotion and not opening their minds to future possibilities.

Not us. We always like to experiment and do things a little bit differently from other PR agencies in Staffordshire. Someone has to, I guess.

With that in mind I have an exciting annoucement about a ground-breaking new service Richard Swancott Associates will be offering in the New Year.

We are launching a PR coaching programme, which is unique, certainly in this country.

It will consist of 12 two hour monthly sessions, bringing businesses together to brainstorm ideas for press releases – and their PR campaigns in general – solve any problems they might be having with their campaigns, and introduce them to industry experts to help them make the most of their stories.

But more about that later. First, here’s the problem as I see it. Many PR firms in Staffordshire and beyond offer workshops on writing press releases and developing PR strategies. We are one of them.

While they are really good at getting people fired up and giving them plenty of ideas – or so our clients tell us – their enthusiasm quickly disappears when the workshop finishes. It’s natural in business, especially as one man bands – we always have the best intentions to put what we’ve learnt into practice, but something always crops up to distract us.

So how can we ensure our guests really drive it forward and avoid falling into that trap? The answer is our PR coaching programme!

We’ll be offering advice on what makes a good story, bringing in speakers from the local media, trade press and companies with track records of getting national media coverage.

We’ll give YOU the opportunity to pitch your ideas direct to your local media, and tell them what you want from them!

We’ll bring in experts who can tell you how to write winning award applications, how to write for the web, and how to organise events and publicity stunts.

And we’ll have words of wisdom from social media experts who can show you how to make the most of blogs, forums and sites like Twitter and Facebook.

Our goal is to turn Staffordshire’s small businesses into mini PR machines, who can generate great coverage – and as a result loads of enquiries – without having to turn to agencies.

Yes it may do us out of some business, but that’s a small price to pay to get some local businesses punching above their weight and competing on a national level.

So that’s it, let me know what you think! Would be happy to hear your thoughts…



  1. Hi Richard
    I did enjoy the workshop on Monday
    Coaching seems like a great idea- but for me the time limitations would be difficult. Just starting the Action Coaching so my time is going to be way more limited in the beginning.
    Hope you succeed with the plan

    Can i book you in for the 4N meeting on Tuesday 15th December – it is the last before Christmas and i would like to make it a bit of a celebration?

    Comment by Gill Knight — December 2, 2009 @ 8:58 am | Reply

  2. Sounds like an interesting idea. I used to run a local magazine and was sent lots of press releases and the quality varied hugely. My biggest bugbear with tham was that often they were really badly written and needed me to edit them before I was willing to use them. It wasn’t just the small businesses that did this, often the material from big PR companies was very poorly put together! And sometimes it was just too much hassle to mke the necessary changes so their story was ditched in exchange for one that didn’t require any legwork on my part.

    Comment by Alison — December 3, 2009 @ 8:22 am | Reply

  3. Coaching will be great. I’s sure 2010 will be great for you. Thanks for all the great PR you get us in the press

    Comment by Stephen Bentley — December 3, 2009 @ 9:09 am | Reply

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