The PR Guru

December 4, 2009

Reality TV: useful PR exercise?

Hello again. I’ve been considering reality TV this week, and its role in PR campaigns.

Sadly, I’ll be tuning in to the ‘I’m a Celeb’ final this evening (don’t have much choice in the matter!), and we can be sure whoever becomes ‘King/Queen of the Jungle’ – Gino D’Acampo, Kim Woodburn or Jimmy White – will be all over the papers, radio and TV for the next few days.

For what it’s worth, I think Jimmy White will get really close to winning and then lose out after a dramatic Stephen Hendry comeback 🙂 Or maybe Gino will win.

But whoever wins, what happens next? After the initial coverage has died down, will they be able to maintain their public profile?

Will Jimmy go back to bumming around on the snooker circuit? Will he get a presenting slot on The One Show?

What got me thinking about this was a meeting I had with one of the managers at Oakley Hall, which is where Big Brother’s Freddie Fisher (aka Halfwit) lives.

Now Freddie has stayed out of the limelight to concentrate on his business and launching a career in politics, which is fair enough.

But what of the other contestants? Can anyone remember who any of them were? Usually at least one stays in the public eye, but the show was only four or five months ago and they’ve all disappeared back into obscurity surprisingly (and thankfully) quickly.

So does reality TV have any role in making people celebs anymore? I’m not sure. Whereas a few years ago Big Brother (and the others) were turning people into stars, the shelf life now just seems to be a few days.

The only exception I can think of is Dragon’s Den – even the ones who don’t succeed benefit from the air time devoted to their products, on prime time TV.

As long as your product is a good one it would well be worth applying here – there are lots of stories of businesses the Dragons didn’t invest in, who have gone onto succeed.

And in Levi Roots, the Reggae Reggae Sauce man, surely they have spawned the most successful reality show contestant?

His sauces certainly have a longer shelf life than most BB contestants!

Anyway, good luck for tonight Jimmy, but sadly I think you may have to settle for second place – not for the first time!

Hope you enjoy the battle with Tuffers for a seat on The One Show sofa!



  1. […] Reality TV: useful PR exercise? « The PR Guru […]

    Pingback by Jamie Grubbs Vegas Cocktail Waitress « Hollywood Celebs — December 4, 2009 @ 6:52 pm | Reply

  2. You can keep all your jungle jokers and house prats, theres only one reality star. Now admit it all of you, it not just my secret ‘guilty pleasure’ Subo, Susan Boyle.
    What a voice, even if she has just re-tread some old classics, you can’t deny their good.
    If only her face didn’t loom large in my mind everytime I hear her singing. Not that I’m any oil painting…. Good on yer Subo.

    Comment by Simon Morley — December 7, 2009 @ 9:25 am | Reply

  3. I could see you in the jungle Richard! Or maybe Britain’s got talent – could you be ‘spinning’ plates or something 🙂

    Comment by Gill Knight — December 8, 2009 @ 9:03 am | Reply

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