The PR Guru

January 25, 2010

Mo Chaudry interview

Filed under: Uncategorized — richardswancott @ 8:15 pm
Tags: , ,

We have resolved the technical issues which afflicted us on Friday, you’ll be pleased to hear, so here is the interview with Staffordshire entrepreneur Mo Chaudry.

Mo gives us a fascinating insight into:

  • what he learned from his father and the failure of his business
  • how he marketed himself at the very beginning, just after he’d launched his financial services business
  • how he has spent Waterworld’s marketing budget since buying the aqua park in 1999
  • which types of marketing have given him the best return on investment
  • the role of social media and how Waterworld will be using it this year

He also has plenty of advice for anyone with a small business, or just starting out in business, on how they should market themselves.

So here it is for your listening pleasure:

Mo Chaudry Interview Jan 21 2010

Hope you enjoy it! Please feel free to let me know what you think.




  1. Good interview. A very open insight into Mo’s self promotion as well as his Waterworld marketing. Really enjoyed it. Who’s next?

    Comment by michael — January 26, 2010 @ 10:19 am | Reply

    • Thanks Michael. Next up will (hopefully) be Brad Burton, founder of 4Networking and author of Get Off Your Arse.

      I’ll have more details in the coming weeks.

      Comment by richardswancott — January 26, 2010 @ 10:31 am | Reply

  2. […] This post was mentioned on Twitter by Richard Swancott, Robert Deavall. Robert Deavall said: Interview w. Mo Chaudry on business building and effective marketing […]

    Pingback by Tweets that mention Mo Chaudry interview « The PR Guru -- — January 26, 2010 @ 8:35 pm | Reply

  3. Excelent interview with Mo Chaudry and look forward to more such interviews.

    Comment by Paul Sargent — January 27, 2010 @ 12:50 am | Reply

  4. a good interview and insight of the person i look forward to more local entrenpenuers on you blog

    Comment by vince — January 27, 2010 @ 11:44 am | Reply

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