The PR Guru

February 5, 2010

Thanks to the celebs & companies…

…who make writing a blog on PR gaffes so easy 🙂

I’ve been following a few stories with interest over the past couple of weeks, namely the damage done to the Toyota brand by their product recalls, and the fall-out from John Terry’s alleged infidelities.

Let’s face it, the reputation of Premiership footballers is already in the gutter. Nothing really surprises us with them these days. The only thing that does surprise me is their refusal to learn anything from their fellow players’ experiences.

I think that says as much as we need to know about their intelligence!

For John Terry at the moment, just read Ashley Cole, or David Beckham, or Paul Gascoigne, or the pioneer – that well-known drunk and player they all aspire to – George Best. It’s been done soooo many times before.

None of them lost the England captaincy for their infidelities though! For what it’s worth Fabio Capello has played this perfectly – and for once so has the FA (not an organisation known for its PR skills).

As for Toyota, well their hitherto excellent reputation for producing cars that don’t break (or ‘brake’, according to many of the stories!) has certainly gone out of the window.

It’s been debated ad nauseum by lots of bloggers and marketeers, so I won’t go over it again here.

But suffice to say, it just goes to show if a crisis like this can engulf the world’s biggest car maker, it can happen to anyone.

Make sure you have a plan in place if the unexpected happens – it could ruin your reputation, no matter how big or small your operation is.

Most PR professionals will be able to advise you on that.

And finally, thanks to Peter Andre for his contribution to our cause. I know he’s having a rough time, bless him, but the Warbling Matilda (see what I did there) did himself no favours with his list of demands to the gossip columnists last week.

The highlight? Expecting the Mirror’s 3am girls to accompany all photos with nice comments.

If you’re struggling to think of anything nice to say about him, The Daily Telegraph’s Michael Deacon has put together a helpful list of his best qualities

See you next time 🙂



  1. Here’s an interesting analysis of social media’s reaction to John Terry, Full disclosure, it is based on data provided by my company.

    Comment by Warren Sukernek — February 9, 2010 @ 7:48 pm | Reply

  2. Social comments and analytics for this post…

    This post was mentioned on Twitter by swannybrasco: #John Terry does his bit for pro footballers’ reputations! Thoughts:

    Trackback by uberVU - social comments — February 10, 2010 @ 4:55 pm | Reply

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