The PR Guru

February 20, 2010

Coaching programme launches on Monday!

The wait is almost over people!

Yes, the first session of the Richard Swancott Associates PR coaching programme, known as Be Your Own PR Person, takes place at the Lymedale Business Centre in Newcastle-under-Lyme on Monday (12pm-2pm).

Map of Lymedale Business Centre

Our first speaker is David Johnson, the Business Editor at our local newspaper The Sentinel.

David will be speaking on what The Sentinel wants from your press releases, which types of stories will be more likely to generate the best coverage, and most importantly what they don’t want in a story.

We are trying to rid the world of the rubbish press release!

We are still looking to line up further speakers, but we’ll be looking to bring in experts from local magazines and radio stations, and others to present on using social media, writing award applications, and finding public speaking opportunities.

Give us a shout if you would like more information. Don’t worry if you can’t make it on Monday – it’s a rolling programme so any sessions you miss will be tagged on to the end.

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