The PR Guru

February 22, 2010

Brad Burton Interview

Hi everyone. The Brad Burton interview is now live (see the link below). I am working on uploading it to iTunes so I’ll let you know as soon as it’s available from there.

I think it’s a good interview, although I would say that of course. I think it’s quite entertaining and Brad, typically, does not hold back with his answers.

With that in mind you should be aware there is some fairly industrial language on the recording, so it’s not for the faint-hearted!

Anyway, we cover a wide range of topics in the interview, including:

  • how guerrilla marketing has made a difference to 4Networking and his own speaking career
  • how to put together a promote a book
  • how a small business should evaluate its marketing expenditure
  • the plans for 4N for 2010 – including an international expansion
  • and Brad’s plans for the next 12 months

He will tell you how he’s taken 4N from nothing to one of the most successful groups of its kind in the country – there are now more than 25000 members and more than 200 groups.

As a result 4Networking is now the fastest-growing networking organisation in the world.

And if that were not enough, he will let you in on the marketing secrets he used to sell 150000 copies (and rising) of his book Get Off Your Arse. Interesting ideas for any aspiring authors out there.

Anyway, click on the link and let me know what you think (hey that rhymes):





  1. So , so true

    Comment by Peter Stewart — February 22, 2010 @ 6:40 pm | Reply

  2. Social comments and analytics for this post…

    This post was mentioned on Twitter by rsassoc: Interview with Brad Burton now live! Go here:

    Trackback by uberVU - social comments — February 22, 2010 @ 6:55 pm | Reply

  3. Not good. Woefully off mic. Flat delivery and typically hackeneyed “advice” and stale anecdotes from fat bozo.

    Comment by Dave Sands — February 22, 2010 @ 7:51 pm | Reply

    • Thanks for your comments. Can I assume you’re not a fan of Brad’s then? 🙂

      Could you give me some advice on how I can improve and who you would like to hear interviews with in future?

      Comment by richardswancott — February 23, 2010 @ 10:02 am | Reply

  4. Richard – perhaps I shouldn’t be overly critical of you for wanting to “Put stuff out there” as social media and its like have made so many people feel that they have to maintain a presence on the web and deliver material in a way which they’re not directly skilled or qualified to do so. The art of an incisive interview is a craft. As for Brad Burton – let’s be clear. He is not a “genius” or any of the other hyperbolic tags which have been pushed his way (usually by his paid cronies/disciples). His alleged book uses a phrase first written by Roy Sheppard in “Meet, greet and Prosper” OVER 6 YEARS AGO. A large degree of the business community is sick of this kind of intellectual theft (networking tom cat anyone?!) and Burton swaggers around as though he’s the first person ever to say that working for yourself can be difficult and that the phone doesn’t ring of its own accord. And so his list of empty advice goes on. Please Richard, if you only do one thing this year, realise that Brad Burton offers nothing new. It’s all Emperor’s new clothes. If I offended you, it was not my intention but I stand by every observation about that SME parasite Burton. If he is telling anyone anything that they didnt know, hadnt read or couldn’t work out for themselves, perhaps they need to ask themselves “why am I in business”?

    Comment by Dave Sands — February 23, 2010 @ 10:22 am | Reply

    • Hi Dave,

      Again, thanks for your comments. I appreciate all kinds of feedback – especially the negative, as it’s the only way I can improve. I certainly wasn’t offended by your initial response – it takes a lot more than that to put me down! 🙂

      I don’t claim to be David Frost or Jeremy Paxman – all I want to do is provide a resource for small businesses, and some advice from the top achievers which they may be able to apply to their own business. I guess people will decide for themselves whether or not my interviews are ‘incisive’ enough.

      Brad is not everyone’s cup of tea, and in fact he would probably say that himself, but I do feel he has some interesting comments to make, in particular about guerrilla marketing and public speaking.

      Clearly you don’t agree with that, but that’s fine, you are entitled to your opinion.

      Hopefully we’ll be able to line up interviewees who do provide you with some insightful advice over the next few months.



      Comment by richardswancott — March 3, 2010 @ 10:12 am | Reply

  5. Interesting dialogue.

    I’ve seen Brad speak a number of times. Definitely understand that he isn’t everyone’s cup of tea, but ‘SME parasite’? Never thought of him that way. Would love to know how you’ve come to that conclusion Dave.



    Comment by Andy Gibney — March 21, 2010 @ 8:44 am | Reply

  6. Hi Richard,

    After reading Dave comments regarding Brad’s interview I agree that networking is not and telling people you can’t wait for the phone will not ring” may not be origional, but sometimes people need to hear the blantly obvious and although this maybe clear to some business owners it is not always the case. I have always maintained that you either like Brad Burton or yo don’t. However, what I do take offence to is Dave’s comments that people who get involved with 4Networking are his diciples or cronies. I beleive what ever are his intentions they completly honorable when it comes to him building a business community who are generally interested in helping each other and growing, as oppose to some organisation who are only interested in the money and that includes some government lead organisation. The one thing he does clearly with 4N is let you try a few times before buying. Networking I agree is not new, but if the wheel can be run better surley that is a good thing….


    Comment by Mark A Linton LLB — March 21, 2010 @ 9:51 am | Reply

  7. Before we all get too excited by the insightful comments made by David Sands on Brad Burton, his book, 4Networking and anything else he (David) doesnt like, here is something I dont like.

    David Sands is, most likely, a pseudonym and the email link he has given is not operational.

    It is easy to throw stones and insults when hiding behind anonymity on the internet.

    So, my question is – Will the real David Sands please stand up?

    Comment by Iain Ross Wallace — March 21, 2010 @ 11:39 am | Reply

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