The PR Guru

April 28, 2010

PR Gaffes for April

Has Gordon Brown just blown what limited chance he had of winning the General Election?

In the PR gaffe to end all PR gaffes, he was heard on microphone calling a voter he’d just spoken to ‘a bigoted woman’, and has probably destroyed what was left of his plummeting popularity.

Gillian Duffy, a 65-year-old former Labour voter from Rochdale, grilled the PM on crime and the economy, before moving onto the issue of immigration and specifically the number of Eastern Europeans in the country.

He made the comments as he got back into his car, not realising a Sky News mic was still attached to his shirt.

Speaking later on the Jeremy Vine show on Radio 2, he apologised unreservedly for his comments – he had no choice really as the recording was played back to him in the studio – but you have to wonder how the electorate will react.

It was only a matter of time before a PR gaffe happened on the campaign trail, but somehow you knew it wasn’t going to be David Cameron or Nick Clegg who came out with it.

With the outcome still far from decided, the PM‘s outburst could mean the difference between him being involved in the next Government and not.

And while we know he has never been the most media savvy politician, surely that should have been at the forefront of his mind before he opened his mouth?

Or will he be respected more for expressing his opinion?

I think we all know the answer to that question. I bet Cameron and Clegg are wetting themselves laughing, especially with the last leaders’ debate coming up!

Of course, he’s not the only politician to have made a PR gaffe this month.

Here are our thoughts on the so called “Twitter Suicide” of Stuart MacLennan, 24, who was standing in the Moray constituency for the Scottish Labour Party.

MacLennan’s sacking as the party’s candidate follows a plethora of gaffes made on Twitter, from referring to OAP’s as “coffin dodgers”, calling Nick Clegg “a B******”, and labelling fellow passengers at Stirling train station “chavs”.

Politicians and leading figures should be wary, because once someone has committed comments to the blogosphere it is nigh on impossible to remove them from the internet.

If in doubt of the appropriateness of a comment do not use them (especially not when there is a forthcoming General Election).

Given that MacLennan‘s comments first surfaced in December of last year, the Labour Party seem to be incapable of monitoring the suitability of their social networking activity.

Why were these comments not moderated and dealt with by MacLennan‘s colleagues?

Politicians do need to work harder than ever before to both appear more human and show some individuality. Foul mouthed tirades such as those of MacLennan are entirely the wrong way to do this.

Hopefully the electorate will make their decision next Thursday on which party will run the country properly, rather than PR gaffes like these.

In either case I think the Labour Party is in pretty big trouble!

And finally, a long-awaited change of subject for our final gaffe.

Almost every modern family in the western world has one.

That unusual furry, fluffy, feathered or scaly individual we’ve come to accept as being a normal member of our close family.

I’m taking, of course, about our pets.

We spend countless hours trying to get a grasp of their complex personalities, a remarkable amount of our hard-earned cash to keep them happy.

We personalise their belongings, some of us even tuck them into bed at night.

Remember the grief you had as a child when Fluffy “ran away”?

Now imagine how that would be amplified if you found out your little friend had been baked to death in the hands of industry professionals whilst you were out running your weekly errands.

A branch of Pets At Home in Sheffield, South Yorkshire, left pedigree Shih Tzu puppy Daisy in a drying cage unattended and as a result  the dog chocked to death on her own vomit.

Not the most pleasant of endings by a long chalk.

The staff member who was in charge of the dog went on her lunch break and asked two other members of staff to “keep an eye on” the dog while she was out.

It just goes to show that having the most stores does not make you the best.

A spokesman for the company said: “We have given our condolences to the family”.

I understand that taking a life of a family pet is not an easy thing to reconcile, but surely more than an apology is due here?

With outraged comments on the Daily Mail’s website, from users demanding to know why the police or the RSPCA we’re not involved in this matter, you would think that the company would go out of its way in order to at least take more responsibly on the matter.

Here’s a prime example where taking a strong business approach is crucial.

The glitz and glamour of a whirlwind PR campaign would simply add insult to injury. A lifetime’s supply of food and merchandise for future and/or other pets just would not cut it in this case.

The only way out of this is to knuckle down, reform your training ideas and as a company, step up to the mark, and rectify your tragic mistake.

That’s it for this month. See you again in May for more cases of foot-in-mouth disease.

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1 Comment »

  1. Yikes, that sounds like a major blunder.

    Comment by slamdunk — April 28, 2010 @ 12:34 pm | Reply


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