The PR Guru

September 28, 2010

Pornographic film sharers personal details leaked

On BBC Breakfast News this morning, a very big PR gaffe came to light that shocked us all here at Richard Swancott Associates.

It turns out that personal details of thousands of Sky broadband customers have been posted online, next to a list of pornographic films they are supposed to have shared online.

The list includes the full names and addresses of over 5,300 people thought to be illegally sharing adult films and appeared online following an attack on the ACS:Law website. This is obviously very bad news for the company because it breaches the Data Protection Act and the UK’s Information Commissioner is starting an investigation.

One of the problems with ACS:Law is that it secretly monitors IP addresses to find illegal activity and sometimes gets it wrong. Quite a few people have been wrongly accused of illegal file-sharing, which brings to life some of the fears suggested in movies like Minority Report (where people are wrongly accused of criminal activity through modern technology).

Sky can actually be required by Court Order to disclose information about customers whose accounts are alleged to have been used for illegal downloading. However, this data is kept encrypted to protect it from being leaked to the press and it has been confirmed that this whole process will continue even after today’s revelation. It seems that Big Brother is always watching us and there is nothing that will ever stop it.

Piracy is such a big issue in this day and age, with companies losing a large amount of money over free downloads, and hackers temporarily knocked out the websites of the Motion Picture Association of America and the Recording Industry Association of America.


1 Comment »

  1. […] This post was mentioned on Twitter by Richard Swancott, Richard Swancott. Richard Swancott said: Pornographic film sharers personal details leaked – […]

    Pingback by Tweets that mention Pornographic film sharers personal details leaked « The PR Guru -- — September 28, 2010 @ 9:45 pm | Reply

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