The PR Guru

October 4, 2010

The BBC once again loses its fight against PR and The Stig

Filed under: Uncategorized — richardswancott @ 12:31 pm
Tags: , , , , , , ,

As you all probably know by now, the identity of Top Gear’s The Stig was revealed in the autobiography of Ben Collins; who is the man behind the helmet.

This was a big story relating to PR because it is something that the media wanted kept hidden – but they lost and now the world knows who The Stig is.

The BBC claimed that the publication of The Stig’s personal details was a breach in confidentiality agreements between Collins’ and themselves.

Today, the judge who ruled to allow the information to be published has released his reasons behind the verdict.

Mr Justice Morgan said that the identity of The Stig was already widely known by enthusiasts and that The Man in the White Suit (which is the name of the book) was not revealing anything that people didn’t already know. These days it is easy for people to get access to this sort of information through the Internet.

The judge believed that no further harm would be caused to the BBC if Mr Collins was allowed to release his autobiography in time for Christmas.

Also, ironically, Mr Collins (who used to be a stunt double) has now joined rival car magazine programme Fifth Gear, where he will not be hidden under a helmet. It seems that the release of his identity has been a great career boost for him. He is due to make his first appearance on the show this week.

It seems that even the biggest companies worry that PR will make them lose their biggest assets.

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1 Comment »

  1. […] This post was mentioned on Twitter by Philip Jones, Richard Swancott and Richard Swancott, Richard Swancott. Richard Swancott said: The BBC once again loses its fight against PR and The Stig – http://wp.me/pERPs-4f […]

    Pingback by Tweets that mention The BBC once again loses its fight against PR and The Stig « The PR Guru -- Topsy.com — October 4, 2010 @ 1:02 pm | Reply


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