The PR Guru

October 5, 2010

Is getting Russell Brand on Newsnight a PR mistake?

On Friday, the BBC put comedian Russell Brand as the main guest in a programme where you would normally expect senior politicians to appear. The BBC could have been desperate to attract a new audience to the show; the several million old Jonathan Ross viewers who now have nothing to look forward to watching.

Two years ago, Russell Brand was the subject of a scandal involving a telephone call he made to Andrew Sachs, which left him leaving the BBC in shame. On Friday they seem to have considered him newsworthy enough to be the main interviewee on Newsnight.

The programme is supposed to be a news and current affairs programme involving the cross-examination of senior politicians.

Now, the reason he was there was because he has a new book out, which apprently mentions Liam Gallagher from Oasis. He was in a recent airport fight with a photographer, defending his girlfriend (Katy Perry).

Newsnight presenter, Emily Maitlis, actually mentioned the Andrew Sachs incident and descirbed it as a piece of media history, which shows that they were obviously trying to make Brand seem like more of an important figure.

The interesting thing about Newsnight is that the BBC are trying to attract a younger audience and to keep them watching BBC programmes.

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1 Comment »

  1. […] This post was mentioned on Twitter by Richard Swancott, Richard Swancott. Richard Swancott said: Is getting #RussellBrand on #Newsnight a #PRmistake? – http://wp.me/pERPs-4x […]

    Pingback by Tweets that mention Is getting Russell Brand on Newsnight a PR mistake? « The PR Guru -- Topsy.com — October 5, 2010 @ 2:02 pm | Reply


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