The PR Guru

October 6, 2010

PR disaster as Hipp Organic makes false claims about product

Here at Richard Swancott Associates, we are always amazed at the extent to which some companies will go to make money.

In our press release workshops we always tell people to tell the truth, whenever submitting an article, and to be honest. The following is what can happen if you don’t.

The latest PR failure is that Hipp Organic, a manufacturer of Baby Milk, has had an advertising campaign banned for claiming the their product helps to develop a child’s brain.

The advert for Hipp Organic claimed that the milk contained Omega 3 fatty acids, which make for healthy brain and nervous system development.

However, the Advertising Standards Authority have now ruled that this was misleading and that the claims cannot be used in any more promotional material.

Hipp Organic have obviously defended themselves by saying that they were telling the truth and that the magazine advert was not about mental performance. It just suggested that a specific health benefit could be gained by using the product.

So, there you have it folks. Be honest and tell the truth – because no good will ever come of making false claims… only bad PR.


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