The PR Guru

October 8, 2010

The Apprentice begins, but how do you make a good sales pitch?

As a new series of BBC’s The Apprentice begins, Richard Swancott Associates have decided to give you some advice on how to make a good sales pitch.

Making a good pitch is an essential form of marketing for a small business because it gets your ideas across to potential customers and investors.

Programmes like Dragon’s Den and The Apprentice have attempted to teach businesses how to pitch correctly but it is still quite a complex thing to do, especially when under pressure.

It is essential that you are passionate about your product and that you know enough about it to be able to answer any questions people may ask you; which could be anything. Make sure you target the presentation to each audience and do not just do a carbon copy of a speech you have done before.

Use a story to get your points across and to show the audience what your product can do to solve specific problems and how it can be used in a business-environment. The more you can allow the listener to picture using the product the more likely they will be to take action.

As per usual when presenting, never read directly off the slides but use them as a way of highlighting the main points you are trying to make and never put too much information onto them. A great way of structuring your presentation is to make it no more than 10 slides, no longer than 20 minutes and size 30 font. You should start preparing the pitch months in advance and never at the last minute.

Avoid making contradictions and inaccuracies because investors will always notice them; and be sure to complete a spelling and grammar check too. It is also a good idea to read over the presentation a few times to check for any errors. Investors always focus on financial information, so this must be correct. They will want to know turnover/sales figures, break-even points, gross and net margins (profits) etc…

And most importantly of all, make the presentation as exciting and intriguing as possible. Play on your unique selling points.

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1 Comment »

  1. […] This post was mentioned on Twitter by Robert Brown and Richard Swancott, Richard Swancott. Richard Swancott said: Check out our latest #blog. #MarketingAdvice: Making a good #salespitch – http://wp.me/pERPs-4Z. Hope you find it helpful. […]

    Pingback by Tweets that mention Marketing Advice: Making a good sales pitch « The PR Guru -- Topsy.com — October 8, 2010 @ 11:21 am | Reply


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