The PR Guru

October 11, 2010

David Johnson

The speaker at next Monday’s coaching programme is David Johnson, from The Sentinel – Staffordshire’s daily newspaper.

He’ll be focusing on how to get your business into The Sentinel’s business section.

As the business editor for the paper and business supplements, there is nobody better qualified to speak on the subject.

David has been working as business editor for The Sentinel since 2007 and since then has been in charge of sifting through all the press releases that are sent to them – to see which ones can be used.

He will be able to tell you what they don’t want from a press release.

Online reporter Alison Kenney has written some tips for making a press release stand out from the crowd, which might give you all some idea as to what to expect from our session – although we go through much more in the two hour slot:

A “quote, from a third-party, can make your news stand out… Readers are interested in who is being quoted and in what they are saying… If it’s a customer or partner endorsing you or product, their quote can explain the unique reason they like you or, better yet, quantify the success they’ve had with your help.”

“Adding “spin” or context can help sell your story to the media. In this case, think like an editor. Why would a writer be interested in your news? If it’s not immediately obvious, you may need to broaden your story’s appeal by explaining how it impacts consumers, the industry, the local region, etc.”

David will be using his expertise to show you how to:

•write a press release that will stand out from the many he gets each day
•find a news story that fits into what he normally publishes
•increase your chances of getting business through the newspaper and its supplements
And all for just £60 + VAT!

To book your place, e-mail


1 Comment »

  1. […] This post was mentioned on Twitter by Richard Swancott, Richard Swancott. Richard Swancott said: Our latest blog tells you all about Monday's coaching programme and includes tips on writing a good #pressrelease – […]

    Pingback by Tweets that mention David Johnson « The PR Guru -- — October 11, 2010 @ 9:19 am | Reply

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