The PR Guru

October 14, 2010

Even Museums need PR

In order for museums to be improved, the North West has called in a Manchester-based PR agency called Creative Concern to help generate interest in natural science.

The mammoth task awaiting Creative Concern is deciding how to raise awareness of the eight million natural science specimens held at more than 30 museums. The project has been funded by Museums, Libraries and Archives.

If you are interested in getting funding to put towards getting PR from us here at Richard Swancott Associates, we can help you apply for something called The Director Development Programme, which means you can claim up to £1000 to put towards business development. However, applications for the DDP will close at the end of the year so you need to be making a start on that now to make sure your grant arrives in time.

The Creative Concern campaign aims to generate curiosity around science, knowledge and sustainability.

Local business Koko Digital, located at Keele Science & Business Park, have recently released a new viral game called Eruption Disruption (on behalf of the exam board OCR) which had over a million hits in its first week. The game is a new fun way for children to learn about volcanic ash.

It seems that technology is generating more curiosity over science than trips to museums are.

Creative Concerns has decided to run a PR campaign through national, regional and local media, as well as communicating with interest groups and using social media.


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