The PR Guru

October 18, 2010

Is this a PR stunt and how did so many errors get put into one article?

There was an article published yesterday that was filled with errors and inaccuracies. The entire piece just seemed to be either a massive PR stunt or just plain fiction.

It claimed that West End star Ben Evans is now playing the lead in the hit musical Jersey Boys; taking on the role of Frankie Valli eight times a week.

However, Ryan Molloy – who originated the role in London – is still playing the character 6 times a week, with his alternate and understudy being Scott Monello. The other understudy for the role is Jye Frasca, with Ben only going on if all three of these performers cannot go on (and only having been on three times in the part). Where this incorrect information came from I will never know, especially since all three of the actors playing Frankie Valli have never changed since the show opened in 2008.

Ben is actually a Swing in the cast – which means he takes on any ensemble roles that become available when an understudy is on for one of the main parts. He doesn’t actually even appear on stage when there are no understudys on.

Fans of the musical were clearly amused at this article and were sending it over social networking sites like Twitter and Facebook.

It just goes to show that websites and the media need to be more careful in what they say, and that people representing Ben need to make sure that they send out the correct information about him.

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2 Comments »

  1. Whether is is a publicity stunt or not. Sounds more like poor reporting. Certainly made me giggle.
    But in all fairness, if you are going to raise a public issue with it, hilighting the glaring errors. Please do get your facts right too.
    Ben Evans has played Frankie 3 times. Once to cover sick / holiday & twice as a planned performance, as i’m told he gets to perform as Frankie twice a year, he has now taken advantage of those dates. Both were, I believe, within a week of each other.

    Comment by Tina — October 18, 2010 @ 10:36 am | Reply

  2. Ah, sorry Tina. I should have checked that in more detail before I wrote it. The only time I was aware that Ben had played Frankie was when it was announced on Twitter by Jon Boydon.

    Comment by richardswancott — October 18, 2010 @ 1:44 pm | Reply


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