The PR Guru

October 19, 2010

Stoke City giving Tickets For Troops and Shawcross praised for modesty

According to The Sentinel, Stoke City are getting plenty of positive PR by joining a campaign that offers British servicemen and women the chance to attend major sporting events.

The Tickets For Troops scheme allows those who have served in Iraq and Afghanistan to enjoy free entrance to a variety of entertainment venues in recognition of their service to the country.

Stoke gave out a hundred tickets for the recent Premier League match against Blackburn and a similar number will be offered for the fixtures against Birmingham City, Fulham and Bolton.

The team are also supporting the British Legion’s Poppy Appeal next month.

Some of the troops made a recent visit to Clayton Wood Training Ground to collect their match tickets, where they also got the chance to meet some of the players, including Ryan Shawcross.

Shawcross was praised in The Sentinel, on Monday, for not getting carried away by rumours that he could transfer to Liverpool or Madrid; saying he prefers to concentrate on playing for Stoke. Obviously this is great PR for the player because fans and the media admire him wanting to stay on playing for his home team.

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