The PR Guru

October 20, 2010

BroadwayWorldUK announce wrong Sister Act closing date and locals complain over radical hospital design

Once again it seems that one little mistake can cause quite a stir amongst theatre fans. Only recently there was a lot of discussion over the fact that Ben Evans had been incorrectly called lead Frankie Valli in Jersey Boys, playing the role eight times a week.

Today BroadwayWorldUK sent out a tweet stating that ‘London’s SISTER ACT Shutters Early on October 20, 2010′. This caused a lot of comments because Whoopi Goldberg previously had to cut short her run in the West End musical, and this earlier closure would have meant she would have been unable to return for the second time from this Friday until Monday.

It is not unheard of for shows the post closure dates at short notice, which is why some doubts did occur in the first place.

However, upon reading the article it becomes clear that the tweet was meant to read 30th October, because the later closing date it refers to is January 2011. This news was, however, announced ages ago.

It also states that Sheila Hancock is playing Mother Superior, even though she left the cast the week before Whoopi Goldberg joined. The role is currently being played by Sally Dexter, who will take a holiday whilst Goldberg returns to complete her run.

In local news, the controversial design of the Staffordshire’s new hospital is causing the locals to express concerns.

Bright red, yellow and black panels are now covering the front of the new University Hospital of North Staffordshire.

The Sentinel has reported that residents are describing it as looking like Legoland and being too much to look at, whereas the experts have called it a work of art.

It is definitely meant to cause a stir and is an attempt to be modern. I think the radical design is doing much to publicise the work that has been done.

What are your thoughts on the new building? Do you like it and do you think it is a clever way to generate PR?

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1 Comment »

  1. […] This post was mentioned on Twitter by Richard Swancott and Richard Swancott, Robert Brown. Robert Brown said: BroadwayWorldUK announce wrong Sister Act closing date and locals complain over radical hospital design – http://wp.me/pERPs-6o […]

    Pingback by Tweets that mention BroadwayWorldUK announce wrong Sister Act closing date and locals complain over radical hospital design « The PR Guru -- Topsy.com — October 20, 2010 @ 9:39 am | Reply


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