The PR Guru

October 21, 2010

Jay-Z hides book pages around the world, GLAAD use Twitter and Facebook to try and end anti-LGBT bullying

Two of the most talked about stories on Twitter this week are the fact that Jay-Z fans around the world have been going around searching for pages of his new book ‘Decoded’; and that the world came together to raise awareness of anti-LGBT bullying.

In a clever PR campaign, American rapper Jay-Z decided to conceal 300 pages of his ‘life and lyrics on the streets where it happened’ – not only providing fans with a unique experience but also getting him one of the most talked about artists of the moment.

Most of the pages have now been found and decoded online, after being placed in all sorts of unusual locations like bus stops, in shop windows, on the cover of an old record and one was even used to wrap up a bunch of flowers.

Another campaign – this one being used to raise awareness and prevent anti-LGBT bullying – has also been much talked about this week.

Spirit Day, created by teenager Brittany McMillan earlier this month, is based on the idea of Spirit Week, which is held in many high schools and aims to try and unite people.

The aim of the day was to honour the teenagers who had taken their own lives in recent weeks. However, it was equally important to show the LGBT youth who face the same pressures and bullying, that there is a vast community of people who support them.

Anybody could get involved in the day, which took place yesterday, and all you had to do was wear purple.

This was a simple way to show the world that many people stand by these courageous young people and are standing up to the bullies.

Celebrities who wore purple yesterday include Ryan Seacrest, Alyssa Milano, Wilson Cruz, Darren Hayes, Jill Zarin, Kate Walsh and Giuliana Rancic.

Musical theatre performers and producers who took part in the campaign include Lea Michele, Lucy Newton, Chris Clegg, Jack Hawitt and Paul Spicer.

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1 Comment »

  1. […] This post was mentioned on Twitter by Robert Brown and Richard Swancott, Richard Swancott. Richard Swancott said: @RyanSeacrest wore #purple yesterday for #SpiritDay, raising awareness of #anti-LGBT #bullying – http://wp.me/pERPs-6B […]

    Pingback by Tweets that mention Jay-Z hides book pages around the world and GLAAD use Twitter and Facebook to try and put an end to bullying « The PR Guru -- Topsy.com — October 21, 2010 @ 9:53 am | Reply


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