The PR Guru

October 26, 2010

Paul the Psychic Octopus dies and Nick Jonas realises the power of the Internet in getting his image across

The Top Tweet on Twitter today is that Paul the Octopus, who correctly predicted the outcome of all the games in this year’s World Cup in South Africa, has died, in his Aquarium in Germany.

Staff at the Oberhausen Sea Life Centre were devastated to discover that Paul had suddenly died overnight.

Paul amazed the world by correctly predicting the winners of all Germany’s World Cup clashes and the final. His success made him nearly a bigger story than the World Cup itself.

The Octopus beat the odds during the World Cup by correctly forecasting all eight games he was asked to predict, including Spain’s 1-0 win over the Netherlands in the final.

Staff at the centre are thinking of holding a ceremony to mark his passing.

Another Top Tweet is that Nick Jonas – from the Jonas Brothers – who helped Cameron Mackintosh sell expensive tickets for his Les Miserables 25th Anniversary Concert at The 02 this October and has always been a big name that will help to boost the publicity of an event (even if a lot of the die hard fans were unimpressed by his performance as Marius).

However, yesterday he tweeted to say that he had made an epic fail during flips with his brother Joe Jonas and made a sarcastic comment about not being able to wait to see it on YouTube.

He obviously realises the power of the Internet to publicise even the smallest of incidents. It seems that whatever celebrities do these days the world will know about it. They have to tread carefully to maintain a flawless image.


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