The PR Guru

October 27, 2010

The press reveal the horrific truth about what happened to Baby P and we show you how the press always report stories in different ways

Most newspapers have today revealed that information in a secret report showed how Baby P was abandoned by the police, social workers, doctors and lawyers, to be left with his evil mother and tortured to death. This information, as always, was kept from the media because it is incredibly horrifying for anyone to know that that sort of thing can happen to a child. The police should have taken action to ensure that this did not happen and quite frankly I am shocked that it was allowed to.

The media always manage to find out this information in the end and when they do they tend to try and find a way to report it in a different way. Our PR Coaching Programme, has been designed to help you tailor your press releases to match what the newspapers/magazines are looking to publish – just as a jobseeker should always adjust a C.V. to match a job specification. Different newspapers will always want to publish things from their own perspective.

So, it is no big suprise to see that they are all handling the news about the UK’s unexpectedly strong growth rate in different ways, as they struggle to make sense of it.

The Sun chose to compare the economy to an ill patient, saying there is a pulse but no room for complacency. The Daily Mail agrees that the situation is good but The Daily Telegraph cautions people not to be too optimistic and The Daily Express called it a relief.

Russia’s plans to play a role in supporting Nato’s mission in Afghanistan has also made headlines in several papers.

The Independent referred to it as a remarkable turn of events, pointing out that in the 80s Nato encouraged the mujahideen to drive the Russians out, whereas The Times says a return would be hugely emotive.

The Guardian chose to publish a horrific story, by reporting that brown bears in Siberia have been digging up corpses in village graveyards and eating them, whilst The Financial Times reports that supermarkets are offering cut price deals on Christmas food and drink weeks earlier than usual.

In other news, John Barrowman is to star in the Christmas Special of Strictly Come Dancing, alongside other major celebrities (including Fern Britton) who were unable to commit to appearing in an entire series. The episode will be shown on Christmas Day but will be filmed on 20th November.

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