The PR Guru

October 29, 2010

Take That tour crashes See Tickets, Ticketmaster and other websites

What an amazing PR phenomenon!

90s band Take That (all 5 original members including Robbie Williams) are to perform together in concert for the first time in 16 years.

After only 6 years performing together, Take That had a massive string of hits including Relight My Fire, It Only Takes A Minute, Could It Be Magic, Love Ain’t Here Anymore to name just a few – enough to make a hit West End musical called ‘Never Forget’.

They have become incredibly popular. This blog you are reading now has received over 900 views in a matter of minutes – which is so mindblowing.

And this morning, it seems that it is impossible to get tickets for The Progress tour. I tried, knowing that my mum likes the band and would Never Forget seeing them on stage, but the See Tickets and Ticketmaster websites are both down this morning.

A lot of people have been very annoyed about this, saying that these massive companies are never sufficiently prepared for the high demand of such one off events – and I think they are right. Surely a ticket sales company should be aware that a lot of Take That fans will be scrambling for tickets on the day booking opens, and measures should have been taken to reduce the amount of traffic.

However, it has been revealed that the volume of calls was at least twice the amount than the number that was received for the Michael Jackson concert on sale last March.

See Tickets have a special automatic timer that is supposed to keep people waiting in a queue, but after a while it stops working. I did manage to select the price band I wanted but then it failed again. I can’t even get on Ticketmaster but I know that some people, who have managed to complete the booking process, were rewarded with an incoherant, dodgy reference number.

I have a feeling that all the dates will be sold out completely before dinnertime. It is very rare for an event to attract this many people fighting each other. Even Whoopi Goldberg’s last performance in Sister Act the musical was not as popular – with people joining the day queue at 8:30 and still getting front row.

Please share your Take That stories with us this morning. Did you manage to get tickets? What problems did you come up against?

EDIT – Monday 15th/Wednesday 17th November: On the same day as Michael Jackson’s song with Akon is released, so is Take That’s album Progress (after which the tour is named). It is sure to be a sell-out. The band have been busy promoting it, with a documentary on Saturday on ITV (Look Back Don’t Stare), followed by a performance on X Factor last night – AND on Friday the band will perform The Flood and the classic Take That song – Never Forget, for the first time as a five since Robbie left, on Children in Need.



  1. Can’t get them at all – it’s soooooooooo frustrating!! I’ve been trying constantly and every website crashes!

    Comment by Fran — October 29, 2010 @ 8:55 am | Reply

  2. Yeah I had the same problem. The demand is extremely high.

    Comment by richardswancott — October 29, 2010 @ 9:14 am | Reply

  3. Im gutted… been trying since 8.30 and no joy….

    Comment by Ashleigh — October 29, 2010 @ 10:15 am | Reply

  4. hiya i want either 2 or 5? been trying all morning but cant get hold of any?!

    Comment by steph — October 29, 2010 @ 11:09 am | Reply

  5. Am I the only one not having any problems!? I got tickets for the pitch on the Saturday confirmed and everything by 8.01am!

    Comment by Christina — October 29, 2010 @ 11:23 am | Reply

    • Christina – the tickets didn’t go on sale until 9.00am!!

      Comment by Rachel — October 29, 2010 @ 11:56 am | Reply

      • They were on sale at 8am! It was on the tv ads and everything!

        Comment by Christina — October 29, 2010 @ 9:40 pm

  6. They went on sale in ireland at 8 😛 got my tickets no problems!

    Comment by Joanne — October 29, 2010 @ 12:39 pm | Reply

  7. I have been trying to book my wife and friend tickets since 8:30am its now 19:56 and im still no closer to getting any. I’m so angry about this and how unprepared these so called big companies are!! i can at least get onto the ticketmaster site now and choose a date, but seems to be sold out on every date……I have to stress that not one date or venue states “sold out”. you have to select who you want to see, then the date and venue,then how many tickets you require, then a two word security proccess, only to be told there is none available, then same again different date, differet venue same outcome aaaaaggghhhh, would be alot easier and less stressful if it made it clear they were sold out cuase at this moment i dont know if they are or if they are still experiencing problems!!! NOT HAPPY WHAT A WASTE OF A DAY, NOTHING TO SHOW FOR IT EXCEPT A DISAPOINTED WIFE AND A HEAD ACHE FROM LOOKING AT MY MONITOR FOR 12 HOURS.

    Comment by colin — October 29, 2010 @ 7:02 pm | Reply

RSS feed for comments on this post. TrackBack URI

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

Create a free website or blog at

%d bloggers like this: