The PR Guru

November 10, 2010

COD Black Ops must be doing their PR right

Yesterday Call of Duty: Black Ops was released in stores across the country, with thousands of people taking the day off work to queue up for a copy.

But what makes this franchise so popular? It must be doing something right.

According to a forum it comes down to three things,

1. Fast respawns, small maps, and sprinting make it easy for players to quickly zip around the map and find the action.

2. It’s easy to get into the game and start to kill people. When you start out you probably won’t be on the top player in every game, but at the very least you will get a handful of kills. This is very important because it contributes to players from getting discouraged and quitting the game before playing more and acquiring more skill.

3. The unlockable perks, weapons, medals, titles, and call sign act as sort of a digital crack and play an important role in keeping the interest of the player when the core gameplay has worn thin.

As for this new game, it is state-of-the-art and has all the latest features customers want to buy, like video recording capabilities to capture favourite gameplay experiences it brings players closer to the action with a 3D mode and capable of supporting 5.1 surround sound systems.

GameStop senior vice president of merchandising, Bob McKenzie said, “We set a new record with reservations on Call of Duty: Black Ops with more than any other title in GameStop’s history.”

There was also a massive press launch for the game on 8th November with celebrities such as Wayne Bridge, Shayne Ward and Tina O’Brien (also spotted at the Legally Blonde Gala last night – very busy this week) walking down the black carpet at the event held in London’s Battersea Power Station.

Presenter George Lamb was the compere, and after he gave a sneak preview of the game’s opening sequence on a gigantic screen with Design Director David Vonderhaar, Manchester City footballer Wayne Bridge was called up on stage to do multiplayer battle with AC Milan star Clarence Seedorf, who was positioned at an undisclosed secret location.

The party was supposed to be graced by another famous footballer, Rio Ferdinand. But he couldn’t make it.

He said on his Twitter page last night: ‘Gutted not 2b able to make it to Frank PR’s launch party for Call of Duty Black Ops 2nite – their parties are usually sweet!’


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