The PR Guru

November 15, 2010

I’m A Celebrity – is Gillian McKeith playing a PR game?

The latest Gillian McKeith-related story from the jungle is that her daughter Skylar (who is 16) has told the Daily Mail that she does not like to see her mum being put under so much stress.

McKeith has attracted the wrath of television audiences and fellow contestants, having been nominated for six bushtucker trials despite her list of insect phobias.

Fellow I’m A Celebrity contestant and X Factor singer Stacey Solomon was so concerned by the incident that she tried to convince McKeith to quit; but Gillian won’t because she believes that if she does her television career would be over.

Previous Gillian news, includes the fact that she smuggled banned food products into the Australian jungle in her underwear, breaking strict rules by hiding items including rock salt, garlic powder and soup in secret pockets she had sewn into her knickers. She had earlier been caught with contraband when she slipped salt in to her campmates’ food, resulting in her jungle jail privileges being removed.

This deception is only going to serve to make the public hate her more… a twitter page has been set up mocking the nutritionist here.

Another story from the series was that sprinter Linford Christie was forced to step up to the challenge of a bushtucker trial, after Gillian McKeith fainted live on air.

The thought of taking part in another trial was too much for the famous nutritionist who dramatically collapsed on live television after being told that the public had voted for her to take part in a seventh task.

Hosts Ant and Dec quickly cut to an ad break and then revealed that Gillian had been excluded from the task on medical grounds.

However, McKeith seems to be on the completely wrong programme. She has a phobia of water, heights, insects and more, which is why viewers chose to pick her for the tasks in the first place.

This is why some viewers have begun suggesting that her fainting episode was nothing more than a ploy to get out of doing the task.

Those who voted 50p a time for Gillian to take part in the bushtucker trial will get refunds, ITV confirmed last night.

Linford Christie stepped up to the task instead, after receiving the second highest number of votes – and managed to win 12 out of a possible 13 stars.

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2 Comments »

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    Pingback by Tweets that mention Anti-virus cold calls to UK internet users « The PR Guru -- Topsy.com — November 15, 2010 @ 11:10 am | Reply

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    Pingback by Tweets that mention I’m A Celebrity PR news – Nigel Havers quits after objecting to shock trial and former MP believes entering I’m A Celebrity could help Lib Dems image « The PR Guru -- Topsy.com — November 22, 2010 @ 4:22 pm | Reply


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