The PR Guru

November 16, 2010

Asda to create 7,500 new jobs

In an age where more and more people are finding themselves without a job, the news that Asda are creating 7,500 new vacancies is very positive PR.

The supermarket chain is to open lots of new stores, where over half these vacancies will be available.

In fact, it seems that this is a very popular time for supermarkets to be opening – with the new Sainsburys in Newcastle, the new Tesco in Hanley and the new Sainsburys in Biddulph (a Facebook group has even been launched to chart the redevelopment of Biddulph due to the Sainsburys).

3,500 people are required for the new Asda stores, 2,400 to work on the home shopping service (something that is becoming increasingly popular and convenient) and 100 in new pharmacies.

Asda will also recruit 1,500 staff at Netto stores, which they bought in May – showing just how popular these international shops are. Netto have even created a page on their website where users can submit details of any available land where a new store can be built.

Also popular at this time of year are the egg-nog lattes that Starbucks bring out at Christmas Time. Selling a seasonal product seems to work a treat, with a lot of coffee shops selling out and lots of people wanting one. I think it’s a great idea and something that other small businesses should think of doing. Think of a way to make your products Christmassy and it may just pay off.


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