The PR Guru

November 25, 2010

McDonalds try to improve image by introducing a degree course for managers, UK snow could mean businesses need to work even harder on PR, and railway changes are bad PR for government as it is travellers who must pay

Today it has been revealed that McDonald’s is introducing its own degree course in business management for its restaurant bosses in the UK.

The foundation degree, which will be accredited by Manchester Metropolitan University, marks the company’s latest move into education, following the launch of an apprenticeship scheme 18 months ago.

Senior vice-president, David Fairhurst, says it challenges “snobbish” misconceptions about McDonald’s staff.

The degree is a customised version of Manchester Metropolitan University’s management development programme.

It will mean that McDonald’s employees will be able to get a nationally-recognised qualification without leaving their jobs.

McDonald’s is set to publish a company education prospectus as well, after it was given awarding body status two years ago, allowing it to develop and award its own qualifications.

The department store Harrods set up a degree course for its staff, in conjunction with Anglia Ruskin University.

Microsoft has its own qualifications which were awarded to about 17,500 people in the UK last year.

In worse news, last weekend was supposed to be the busiest of the year for Christmas Shopping, with the traffic free shopping day (also known as VIP or Very Important Pedestrians’ Day) taking place on Oxford Street and Regent Street in London, but people are continually being put off from going out to the shops because of the snow. Snow is threatening to make it so that retailers do not benefit on what should be an extremely lucrative time of the year.

It seems that is going to be more important than ever for the retailers to get their PR right and make it more enticing for people to go around their shops.

Lastly though, in more bad PR for the government, they have announced plans to spend £8bn on Britain’s railways; buying about 2,000 new carriages to tackle overcrowding, electrifying some lines and pressing ahead with the Thameslink programme; but it is passengers who must pay more for tickets for the investments.

So we are having to pay ourselves for the changes, which seems unfair in this time of recession, when the government could surely help to fund these plans – plus, the work won’t be completed until 2019, with a few changes coming into place in the coming months.

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2 Comments »

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    Pingback by Tweets that mention McDonalds try to improve image by introducing a degree course for managers « The PR Guru -- Topsy.com — November 25, 2010 @ 10:28 am | Reply

  2. McDonald’s to launch own degree…

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    Trackback by AlanSpicer.com — November 25, 2010 @ 11:42 am | Reply


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