The PR Guru

December 1, 2010

#uksnow PR Gaffe

Councils today made a PR Gaffe by saying that an “unexpected snowfall” was the reason the roads had not been gritted.

Drivers suffered terrible journeys across Staffordshire and the Black Country when lack of grit turned the roads into an ice rink.

Cars were abandoned, bus services cancelled and long rush-hour queues built up.

Walsall and Sandwell were among the worst-affected areas, with one three-mile journey between Willenhall and Walsall taking three hours.

Council bosses in Walsall insisted 75 tons of salt were used yesterday but an “unexpected” snowstorm at 4.45pm had frozen the roads over again.

Transport chief Councillor Tom Ansell said: “We did grit the roads, I can understand people saying we didn’t but we had a snowfall yesterday afternoon and when it hit the ground it froze. It was unexpected.”

Councillor Ray Nock, leader of the Conservative opposition, said: “I am very unhappy with the way the gritting operation has been carried out in Sandwell.”

Today, more than 20 schools across the West Midlands and Staffordshire were closed. Gatwick and Edinburgh Airports were both closed today. A number of flights from Birmingham Airport to Scotland were cancelled.

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1 Comment »

  1. […] This post was mentioned on Twitter by Richard Swancott, Richard Swancott. Richard Swancott said: #uksnow PR Gaffe – find out what councils said wrong today…. http://wp.me/pERPs-hi. Gatwick Airport closed due to snow. […]

    Pingback by Tweets that mention #uksnow PR Gaffe « The PR Guru -- Topsy.com — December 1, 2010 @ 4:56 pm | Reply


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