The PR Guru

December 2, 2010

England World Cup Bid 2010

Today’s England bid to host the 2018 World Cup was unsuccessful despite it being similar to the one used for the 2012 Olympics.

The presentation was all about legacy and ideals of inspiration.

Eddie Afekafe’s speech, in particular, has been praised. Afekafe works with Manchester City on their community football programmes and gave a great presentation before famous faces such as Prince William, David Beckham and Prime Minister David Cameron spoke.

The two short video clips in particular prompted memories of the London 2012 bid with youth and the power to inspire the world playing a leading role.

Afekafe spoke of how his life had been transformed through football and tugged on the heart-strings of the FIFA executive committee members who believe in football’s transformative capabilities.

“Choose England today and England will deliver many more stories like mine,” said Afekafe. “Football United – it’s a new idea, a big idea, but one that everyone supports.”

Five years ago in Singapore, it was a young South African sprinter who was the focus of the video presentation, dreaming of glory and eventually competing at the Olympics in London in 2012.

It turns out Russia are the nation who will host the World Cup instead, with Quatar hosting in 2022.



  1. […] gave a great presentation before political figureheads such as Prince William, the president of the Read more This entry was posted in trends. Bookmark the permalink. ← #england2018 | England 2018 […]

    Pingback by Afekafe | England World Cup Bid 2010 « The PR Guru | Asalexaas's Blog — December 2, 2010 @ 11:54 am | Reply

  2. […] This post was mentioned on Twitter by Robert Brown, Richard Swancott. Richard Swancott said: #england2018 England World Cup bid may just be a winner, thanks to Afekafe – […]

    Pingback by Tweets that mention England World Cup Bid 2010 « The PR Guru -- — December 2, 2010 @ 12:16 pm | Reply

  3. Happy for Russia 🙂

    Comment by My Kafkaesque life — December 2, 2010 @ 4:53 pm | Reply

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