The PR Guru

December 20, 2010

More4 gets image change as X Factor gets into trouble by OFCOM for its image

More4 have announced that they are reducing the number of daytime TV shows they broadcast in order to focus on showing more high-end American programmes.

To do this they are cutting back from five editions of The Daily Show with Jon Stewart per week to just one. However, lots of people on Twitter are dead set against this, because they like the satirical news programme. Something that is proven even more by the news that it attracts an average of between 60,000 and 90,000 viewers in the UK.

Channel 4’s digital service will now only air the Monday Daily Show Global Edition, marking an end to the 5 year deal which began with More4’s launch in 2005.

A Channel 4 spokeswoman said, “More4 will continue to show The Daily Show Global edition on Monday nights in the new year, so viewers will still have the opportunity to see the best of Jon Stewart’s Daily Show in the UK.”

In other news, needing a change of image is the X Factor. The racy final involving Christina Aguilera is being investigated by broadcasting watchdog Ofcom.

The show saw the star perform a suggestive routine with scantily clad dancers, while Rihanna also gave a raunchy performance when she stripped off her gown to parade around the stage in a bikini.

Ofcom received around 2,750 complaints about the pre-watershed scenes and broadcaster ITV had more than 1,000.

Christina’s routine was the most explicit of the night, with her dancers wearing only stockings, knickers and bras.


1 Comment »

  1. […] This post was mentioned on Twitter by Richard Swancott. Richard Swancott said: More4 gets image change as X Factor gets into trouble by OFCOM for its image – […]

    Pingback by Tweets that mention More4 gets image change « The PR Guru -- — December 20, 2010 @ 5:20 pm | Reply

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