The PR Guru

February 8, 2011

Revealed: the cost of advertising in the North Staffordshire media

Following on from our piece last week about the cost-effectiveness of PR compared to advertising, we’ve put together some info on what it costs to advertise in the North Staffordshire media.

These prices are for colour ads, so you may be able to get a cheaper deal for a black and white one. A black and white ad would not have the impact of a colour one so probably wouldn’t be as successful.

These prices are also exclusive of VAT.

The minimum price is £150 for a quarter page ad in The North Staffordshire Magazine, a lifestyle publication produced by Staffordshire Sentinel News and Media (the same people who do The Sentinel).

This rises to an incredible £9040 for a full page ad in the Express and Star, which has a circulation of over 120000 and covers a massive area from South Staffordshire to the Black Country and North Worcestershire.

Here’s the full list of rates.

The Sentinel
Full page: £3398.40
Half page: £1699.20
Quarter page: £849.60
Eighth page: £424.80

Express & Star
Full page: £9040
Half page: £4630
Quarter page: £2200
Eighth page: £550

Staffordshire Newsletter
Full page: £600
Half page: £400
Quarter page: £325
Eighth page: POA

Stafford Post
Full page: £2672
Half page: £1336
Quarter page: £668
Eighth page: £304

The Advertiser
Full page: £2448
Half page: £1224
Quarter page: £612
Eighth page: £306

Staffordshire Life
Full page: £1350
Half page: £760
Quarter page: £480
Eighth page: £275

The North Staffordshire Magazine
Full page: £450
Half page: £250
Quarter page: £150
Eighth page: POA

Focus Magazine
Full page: £900
Half page: £550
Quarter page: £350
Eighth page: POA
(£50 discount is available for Chamber members)

Please note these are the published advertising rates, and you may be able to negotiate a better deal if you speak to the relevant advertising departments.

When you consider these are the prices for just one ad, it brings into perspective one of the major benefits of using PR.

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1 Comment »

  1. […]    PR Guru blog has published a handy guide to the cost of buying advertising space in the main print publications that reach North Staffordshire. Buying just one quarter-page in all […]

    Pingback by Added to Creative Stoke, 9th February 2011 « Creative Stoke newsfeed — February 9, 2011 @ 6:33 pm | Reply


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