The PR Guru

December 2, 2011


Giant super-idiot Jeremy Clarkson has this week caused a media storm with his ill-advised comments about striking public sector workers.

For those of you who have been living under a rock for a few days, here’s the film, which has been watched almost 90000 times since Wednesday.

It’s generated lots of negative media coverage for Clarkson and the BBC over the past couple of days, and it’s still coming. Today’s line is the comments were approved by The One Show’s producers before Clarkson made them.

So who are the main winners and losers from the gaffe?


Clarkson will do pretty well out of this. Let’s face it, he’s no stranger to controversial comments, and it’s almost expected of him these days. My first thought on hearing the news was how cliched and hackneyed his opinions are beginning to sound. He’s got a Christmas DVD to plug and he’s done a very good job of it – and as Brand Republic says here, his publishers are rubbing their hands.

Perhaps we should stop giving his ‘gaffes’ the publicity he’s so obviously looking for?


As of 9.30 this morning, more than 21000 people had complained about the comments! 21000! In two days! Only Sachsgate – the prank calls to Andrew Sachs from Jonathan Ross and Russell Brand, which drew 27000 complaints in 2008 – has brought in more complaints, and they came in over two or three weeks. 

While I can appreciate the offence this broadcast caused to the strikers – surely the 21000 could find something better to do with their time?


The One Show, quite rightly, doesn’t get much media coverage and only hits the headlines about once a year, like when Jason Manford quit as presenter in 2010, and the controversy about dog trainer Jordan Shelley in September seemingly used up their quota for 2011.

So they’ve massively increased their coverage in one fell swoop, and will probably see an initial ratings boost too.


Unison, the UK’s biggest trade union, has lead the complaints this week, with general secretary Dave Prentis calling for Clarkson to be sacked and even seeking legal advice on whether to sue and/or involve the police!

Wouldn’t they be much better off concentrating on negotiating with the Government to stop another general strike happening?

And one final loser…

David Cameron. Does anyone really want to be ousted as a friend of Jeremy Clarkson’s?



  1. You may be interested in this slightly different take on the Jezza affair.

    A total over reaction by the media and the strikers (presumably they were mostly responsible for the complaints)

    All the best, Hugo Banter xx

    Comment by Hugo Banter — December 2, 2011 @ 12:36 pm | Reply

  2. Read was interesting, stay in touch……

    […]please visit the sites we follow, including this one, as it represents our picks from the web[…]……

    Trackback by — December 12, 2011 @ 4:27 am | Reply

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