The PR Guru

April 27, 2012


Filed under: Uncategorized — richardswancott @ 5:17 pm
Tags: , , , ,

It’s important for PR companies – all companies in fact – to differentiate themselves from the competition.

There are various ways they can do that.

They can demonstrate great results, produce client testimonials, and offer different services, which would all be good reasons to choose them over other PR companies. Or they can offer great money-back guarantees and performance-related payments.

We do all of those things, and while that does give our clients confidence that we know what we’re doing, they are all elements we are in control of, and for that reason arguably have a reduced value.

In the majority of cases, it’s us saying how great we are – which all companies should do, of course. But it’s very easy for us to do that, and if we were inclined to – and we’re not, I hasten to add – we could manipulate that to suit our own interests.

That’s why we’ve gone for the ISO9001 accreditation. We’ve worked very closely with Wayne Pearce at Eaglet Business Systems to put systems in place to demonstrate that we do what we say we’re going to do.

We now have systems in place for record-keeping, accounting, and even purchasing our pens!

But more importantly our PR process – the one we use to deliver our guarantees and generate great media coverage for our clients, which is unique to us (as every PR company’s is, because we all have our own ways of doing things), is down on paper and has been audited by an independent body.

And they will be auditing regularly to make sure we are sticking to our processes.

We have no control over what they say. So the lovely new certificate, which has now taken pride of place on our wall, is someone else’s stamp of approval that we stick to our promises.

And, as far as we know, that is something no other UK PR company has.

So there you are, one more thing which makes us different from other PR companies 🙂


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