The PR Guru

May 4, 2012


Filed under: Uncategorized — richardswancott @ 11:12 am
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In the latest instalment of our PR Coaching Programme, we will be discussing the phenomenon of the publicity stunt, also known as ambient marketing, guerrilla marketing and PR stunts.

Our speaker is Richard Grisdale, who’ll be presenting on the stunts he organised during his years with various agencies around the world, including Saatchi & Saatchi.

He’ll be talking about stunts like this, which helped to generate media coverage for an independent furniture store:









And others he put together for brands like Wonderbra and British Airways.

The beauty of a PR stunt is it can generate plenty of coverage for a minimal outlay. And it presents your company as edgy and fun – and most importantly different from your competitors.

If you’d like to hear how a stunt could help you, and get plenty of ideas tailored to your business, come along to Lymedale Business Centre, Newcastle-under-Lyme on May 21st (12-2).

Give us a call on 01782 472035/07880 733138, or with any enquiries.


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