The PR Guru

June 28, 2012


Filed under: Uncategorized — richardswancott @ 5:00 pm
Tags: ,

A few weeks ago I wrote about the need for PR companies to diversify and offer more services or risk being consigned to the scrap-heap.

With that in mind we’ve been working tirelessly to develop our own service portfolio and provide clear returns on our clients’ investments.

Many of them are connected with traditional PR and have been part of our offering already, but we’ve never said anything official about them:

  • Social media: we will set up and maintain profiles on all relevant social networking sites, but we will go much further than that – we guarantee our work will generate at least 300 unique visits to a customer’s site in the three month period of the campaign. It’s all well and good to build a following and engage with them, but if it doesn’t ultimately have an impact on your business, is it really worth it?
  • Search engine optimisation: we will define the best keywords to use in our SEO campaign, based on what people type in on Google when looking for your products/services, and then write and distribute up to 30 articles in three months to improve your search engine performance. We guarantee your site will feature on page five or above for at least one key search phrase by the end of the campaign.

Alongside that we are now offering much more direct marketing services to complement the softer approach of PR:

  • Email marketing: we will design your newsletter/other email promotion and write the content to ensure you get a response from the campaign. We can use your data, or source it for you. The promotions will be sent to up to 20000 email addresses, with a guaranteed click-through rate based on the size of the database.
  • Telemarketing: we will write a winning script, sourcing data (or using your own), and will continue making calls until we have organised 10 quality appointments, and it doesn’t matter how long it takes us – we’ll keep going until we hit that target.

As ever, our guarantees are all money-back guarantees, so if we don’t perform (and get results quickly) you would be fully entitled to ask for your money back. Thankfully we have never had to write a refund cheque in more than eight years of business (*touches any kind of wood he can find in the office*).

Please feel free to contact us if you’d like more information on these, or any of our other services, which include copy-writing and event management.

We’ll be adding more services too, so pop back soon for more news!



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