The PR Guru

August 6, 2012


Filed under: Uncategorized — richardswancott @ 3:29 pm
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I learnt more about the new PR apprenticeships at an event in Birmingham this morning.

They are available from September, and will involve at least 12mths training from PRCA PR pros – one day per fortnight – on subjects like effective writing, use of social media, media liaison (ie pitching ideas to journos), and organising events.

The rest of the time the apprentice will be working with an agency, company, charity or public sector organisation, picking up practical skills and experience of working in the industry.

They will come out of it with a nationally-recognised Level 4 qualification, which is the equivalent of the first year of a degree, while the employer has the benefit of a new Account Executive in the office, at a cost of about £2.65 an hour.

If that were not enough, the Government is fully behind apprenticeships and is providing grants to every company which takes on an apprentice. In some cases they will also cover the training costs – particularly if the apprentice is between 16 and 18 years old. Contact Pearson in Practice for more info: 0845 177 1005 or

We are giving this some serious thought and could be adding to the team very soon! Watch this space!

EDIT: the grants are for £1500 and available through the National Apprenticeship Service. Any company with less than 250 employees can apply. More info here:



  1. Apprentices have been a major boon to our company over the years. We have some 15% of our current workforce in permanent employment who joined us as apprentices. They bring in new ideas and are also able to fit into the company culture with relative ease.

    We continue to use the schemes for financial support as they become available, but the cost saving should never be the driver for bringing Apprentices into the business. You must train and develop them to become a long term asset to the business.

    Mark Warren
    Lister Trade Frames @Markwarren3

    Comment by markwarren3 — August 7, 2012 @ 7:57 am | Reply

    • Thanks Mark, I agree entirely and think this could be a great boost to RSA and the PR industry.

      Comment by richardswancott — August 7, 2012 @ 10:47 am | Reply

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