The PR Guru

January 10, 2013


So, how will you be marking Blue Monday this year?

No, not the classic tune from New Order, which of course deserves its own day of celebration, but the Most Depressing Day of the Year.

None the wiser?

Well, back in 2005, psychologist Dr Cliff Arnall devised a formula, taking into account various things which affect our mental state, e.g. the wait for our next pay day, our level of debt, and the weather, and calculated that the third Monday of January was the Most Depressing Day of the Year.

As most of us are paid early in December, it feels like ages since you had some money, doesn’t it? And there’s probably still another week to go until next pay day 😦

If you’re anything like me, you over-spent at Christmas, and put most of it on your credit card to worry about another day. Well that ‘another day’ probably just arrived, when your credit card statement dropped on the doormat 😦

Oh and don’t forget the fact that it was probably still dark when you got out of bed, and it was pretty grim outside 😦

It’s easy to succumb to the depression and think ‘Woe is me’, isn’t it!

Well, you know what? We’re not going to do that this time!

In fact, we’re gonna do the opposite!

This year, on Monday 21st January, we’re going to do something extra positive, something amazing – let’s banish all those miserable thoughts and #saysomethingpositive about North Staffs 🙂

We want all of you to think of five positive things to say about our beautiful, thriving, friendly, inspiring, historic area, and tweet them on Blue Monday.

So get your thinking caps on, and in the meantime, have a listen to this masterpiece.


Richard Swancott Associates provides bespoke PR and social media campaigns for businesses of all sizes and descriptions. Through their partners, they also offer search engine optimisation, email marketing, and telemarketing services.

All campaigns come with money-back guarantees, based on our performance. So if you don’t get a good return on your investment, you don’t pay anything!

For further information, contact Richard Swancott Associates on 01782 472035 or


Leave a Comment »

No comments yet.

RSS feed for comments on this post. TrackBack URI

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s

Create a free website or blog at

%d bloggers like this: