The PR Guru

May 8, 2013


Today would have been Saul Bass’s 93rd birthday and what better way to get people to recognize and celebrate this than a Google doodle inspired by his iconic work?

During the 1950’s, graphic designer Saul Bass  (1920 – 1996) broke out of conformity and produced visuals like no other. His break-through in distinctive, bold design and short animated sequences is timeless and serves as a legacy to the creative industry.

Even today, Bass’s style is reproduced in modern day graphics, especially in regards to film posters. Globally distributed film magazine, Empire, often commission Olly Moss to produce alternative movie posters which carry an underlying tribute to Bass’s handicraft.

Just last year, Italian artist Federico Mancosu’s produced a piece of Bass inspired fan art, for Tarantino’s epic western Django Unchained.  Due to the bold and brash nature (much like the blockbuster itself), Weinstein Company purchased the rights and modified the artist’s concepts to produce official teaser posters.

Perhaps the most well-known and influential title sequence produced by Bass was for Alfred Hitchcock’s 1958 thriller Vertigo. However, my favourite animation is the opening credits to It’s A Mad, Mad, Mad, Mad World, which I feel reflects the blocky nature and his unique approach to poster design.

Saul-Bass-1-650x823    its_a_mad_mad_mad_mad_world_poster_saul_bass

Saul Bass once said:

‘I want everything we do to be beautiful. I don’t give a damn whether the client understands that that’s worth anything, or that the client think’s it’s worth anything, or whether it is worth anything. It’s worth it to me. It’s the way I want to live my life. I want to make beautiful things, even if nobody cares.’

Bass can quite possibly be the most famous graphic designer that the world has seen. A collection of his work spanning 428 pages was released in book form entitled Saul Bass: A Life in Film and Design in 2011.

I hope you are making beautiful things wherever you are now Mr. Bass.



Richard Swancott Associates provides bespoke PR and social media campaigns for businesses of all sizes and descriptions. Through their partners, they also offer search engine optimisation, email marketing, and telemarketing services.

All campaigns come with money-back guarantees, based on our performance. So if you don’t get a good return on your investment, you don’t pay anything!

For further information, contact Richard Swancott Associates on 01782 472035 or


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