The PR Guru

May 16, 2013


Last week our client, The Guildhall Shopping Centre, fought off competition from the likes of Liverpool One to win a major retail award!

They won the Purple Pip, which is a very prestigious industry award, for their Design a Jubilee Plate competition – or more specifically the marketing campaign to promote it – in May/June last year.

Well done team! We’re delighted for you!

Here’s a pic of the Centre Manager George Demetriou and Claudia Winkleman, who presented the awards.

Purple Pip presentation 2013[1]








It’s a bit of a feather in our cap too, as we work very closely with the Guildhall and are responsible for handling their PR – award applications included.

Putting this particular application together was a fun task and was a team effort between us, the centre’s Marketing Manager Anne Graham, and graphic designer Ruth Beck.

We specifically tailored the content so that it ticked all of the boxes on the given criteria and could be read in a certain way, instantly increasing the chances of success.

As the application got short-listed and the centre went on to win – we can safely say that this is fantastic news for us, as well as the Guildhall! 🙂

Awards are fantastic because they generate their own PR opportunities. It’s another person – usually one of your peers, from the world of business or your own specific sector – saying you’ve done a brilliant job.

And as a result it can be a great way of raising staff morale.

So let us know if you’d like us to handle your next award application.


Richard Swancott Associates provides bespoke PR and social media campaigns for businesses of all sizes and descriptions. Through their partners, they also offer search engine optimisation, email marketing, and telemarketing services.

All campaigns come with money-back guarantees, based on our performance. So if you don’t get a good return on your investment, you don’t pay anything!

For further information, contact Richard Swancott Associates on 01782 472035 or


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