The PR Guru

October 17, 2013


Just when you thought it was safe to go back in the water…

In January, we launched our first #saysomethingpositive campaign. It was designed to spread positive vibes about North Staffordshire, and change perceptions of the area.

We felt people from outside North Staffs considered the area to be struggling to shake off its industrial past, somewhere hostile to outsiders (particularly those from a different country, or with a different colour skin), somewhere ‘education’ was a dirty word and benefit dependency was fashionable, or even encouraged.

We also felt people from the area struggled with these perceptions, and in many cases shared them.

Of course, there is an element of truth in that – all cities have their problems – but it’s not the whole truth. We have plenty to shout about in North Staffordshire and I think we sometimes need to be reminded of that.

That’s why #saysomethingpositive was born.

And it’s why #saysomethingpositive is coming back with a vengeance for 2014. 

We’ll reveal more over the coming weeks and months. But in the meantime, we need you to tweet any positive news you can find about the area – and don’t forget to use our hashtag (I’m sure I don’t need to mention it again)!

Here are a few from today’s Sentinel, to give you the idea:

Cutting the knife for Keele medical centre

Historic Burslem buildings get £1m funding boost

Children fizz with energy at top nursery

I look forward to seeing your updates. In the meantime, to quote Jerry Springer: take care of yourself, and each other.


Richard Swancott Associates provides bespoke PR and social media campaigns for businesses of all sizes and descriptions. Through their partners, they also offer search engine optimisation, email marketing, and telemarketing services.

All campaigns come with money-back guarantees, based on our performance. So if you don’t get a good return on your investment, you don’t pay anything!

For further information, contact Richard Swancott Associates on 01782 472035 or


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