The PR Guru

December 20, 2010

Arise “Sir Simon Cowell”

EXCLUSIVE (22/12): Simon Cowell is likely to receive a knighthood during the Queen’s New Years Honours – UK Press e-mails confirm.

So, we could all be seeing Sir Simon Cowell on the X Factor next year.

Sharon Osbourne has today proved why she has a reputation for being outspoken, by saying Cheryl Cole should not judge the US version X Factor.

The star, who was a judge on the UK version of the show for four series until 2007 thinks Nicole Scherzinger would be a much better choice.

She said, “Nicole would be amazing, she’s great TV, has a huge following over in the States and people absolutely love her. Plus she’s beautiful and talented.”

However, Osbourne agreed that Cole is the perfect choice for England because she is the nation’s sweetheart, but in America “most of them have never heard of Girls Aloud.”

Sharon who left the UK show due to rows with fellow judge Dannii Minogue accepts it is unlikely Simon Cowell will ask her to return to The X Factor because she is too old.

She admitted, “I think Simon needs his young girls beside him, like Nicole. If you were king of the world like he is, would you want ugly women around you? He’s not going to want someone with no teeth and psoriasis – that’s why he has beautiful girls around him.”

In other news, people are already excited about the Jeremy Kyle Christmas Special, in which the daytime talk show host makes Christmas wishes come true for children who have had a tough 2010, by taking them to Lapland with him to visit the home of Santa Claus, and a boy meets the Liverpool FC squad.

November 18, 2010

BGT makes SuBo an International star with her latest album coming top in UK and US

Singer Susan Boyle has achieved great success with her latest album, which has reached the top spot in the US and the UK since it’s release at the weekend.

The Scottish singer is only the third act to achieve that feat twice in a year.

Only the Monkees, in 1967, and the Beatles, in 1969, have simultaneously topped both charts twice in the same 12 months, Columbia Records said.

The album, titled the The Gift, sold 318,000 copies in the US – with her last album (I Dreamed A Dream) selling 701,000 copies in its first week, going on to top the Billboard chart for six weeks in all.

The Gift went straight to the top of the UK chart, knocking Cheryl Cole’s second solo album down to two.

Simon Cowell, whose Britain’s Got Talent TV show made Boyle a star in 2009, said “She has once again defied the odds.”

November 9, 2010

X Factor’s controversial contestants get booted off the show – when will Widde go from Strictly though?

This year it was thought that Wagner would win the X Factor and Ann Widdecombe would take the Strictly trophy, due to the public wanting to show that the talent shows are not always necessarily about talent.

Well, this was finally proven wrong this week when Wagner was evicted from The X Factor by the judges. However, Ann Widdecombe is still in Strictly – having avoided being in the bottom two for yet another week. Still, it looks like everyone on Facebook and Twitter are getting behind the fact that Scott Maslen, Matt Baker, Kara Tointon and Pamela Stephenson should be in the final.

Last night, Katie Waisel, who was hated by the public, and Wagner were sent home from the ITV talent show X Factor in a double eviction.

Wagner performed a version of Nat King Cole’s 1951 hit Unforgettable.

Ahead of last night’s show, a Facebook group called Rage Against the X Factor had more than 20,000 supporters. And Wagner has become the focus of a campaign on the U.S. website votefortheworst.com.

Katie Waissel was recently in the news because Treyc Cohen got knocked out of the TV show, in favour of the singer – who keeps forgetting her lines when singing.

Cheryl Cole refused to vote and let Treyc go, which has obviously resulted in an investigation.

Cole’s refusal to cast her vote for either of her acts during Sunday night’s results show sparked more than 1,000 complaints to TV watchdog Ofcom, ITV and The Sun. Why she didn’t just chose someone I will never know…

Host Dermot O’Leary tried to make her, telling her she was expected to cast a vote as one of the show judges, saying: “This is part of the role.”

Mr Cohen, Treyc’s father told the newspaper: “It’s a fix. It’s as simple as that. I have no idea why Treyc is out. She was easily the best singer and should not have lost to Katie.”

Even Treyc herself has admitted that she “put [her…] all into it, so if it was based on that then, yeah, I definitely feel I should have gone through.”

Simon Cowell and Louis Walsh opted to save Katie, despite saying she was the weaker singer.

November 1, 2010

X Factor versus Strictly Come Dancing – with news on Holly Willoughby’s pregnancy and Amanda Holden’s Tesco advert

Fighting for viewings this weekend, both Strictly Come Dancing and the X Factor chose to do Halloween specials this Saturday.

Celebrities on the BBC1 Ballroom and Latin dancing programme wore spooky costumes, plenty of face-paints and really got into the spirit of the event – making lots of great photo opportunities for the press. The judges held up pumpkin-shaped voting cards and the whole studio, including the band, really embraced the occasion.

In contrast to this, X Factor hardly did anything near as spooky, even though it was promised that it would be a Halloween episode. This left me, and I presume many other fans, extremely dissapointed.

However, Strictly also let-down many fans, because it was speculated that Ann Widdecombe would make her entrance riding on a horse, when in fact this did not happen and she was simply dragged around by professional dancer Anton DuBeke. This was particularly unimpressive considering that she had been flown down from the rooftops the week before.

Many people have suggested that this might mean the end of the politican’s time on the show – just as magician Paul Daniels lost his appeal after a while.

Yet, where X Factor seems to have succeeded is in its promotion of judge Cheryl Cole’s new single Promise This, which has leapt into pole position in the singles chart and become the biggest-selling first week non-charity single of the year.

Promise has sold 157,000 copies since its release at the start of week, following Cole’s debut performance of the track on the TV programme.

Other TV judges who have had their work promoted through the programmes include Sheila Hancock – who managed to get increased interest in the musical Sister Act whilst being on the panel for Over the Rainbow, Alesha Dixon – who performed on Strictly last year and may again this year, and also Charlotte Church who tried to promote her single on Over the Rainbow last year too. In fact, even John Partridge was trying to get EastEnders viewers on Andrew Lloyd Webber’s casting programme.

It seems that getting the offer to be a TV judge is great for publicity.

And Dancing on Ice judge Holly Willoughby has just announced on This Morning that she is pregnant again… getting a tweet from Britain’s Got Talent judge Amanda Holden – who is to star alongside Tesco couple Fay Ripley and Mark Addy in the supermarket’s Christmas television campaign created by The Red Brick Road.

EDIT: Alesha did, as predicted, perform again on Strictly – singing her new single ‘Radio’ last Sunday – you can see the video here – in attempt to promote her new album The Entertainer, which is released on 29th.

October 7, 2010

Lily Allen awarded damages after press falsely print offensive comments

Looking back to our blog yesterday, about Hipp Organic printing false claims about their baby milk, we have found yet another PR story relating to false allegations being made.

The latest PR news is that famous singer Lily Allen has accepted damages at the High Court in London following claims that she made offensive remarks about the Beckhams, Ashley Cole and Cheryl Cole.

Rude comments were published in French football magazine ‘So Foot’ in May 2009 but it has taken until now for the matter to be resolved.

Allen’s solicitor, Mark Thomson, told Mr Justice Eady that the publishers now accept that she had not made the comments, although obviously it was very bad PR for her. She does, at least, now get to put that behind her and move on.

This is not the first time she has recieved damages relating to this incident though, She claimed £10,000 worth of damages from The Sun, when they reprinted the allegations. The paper issued an apology in a later edition. It seems that she is someone who is not afraid to stand up to any negative comments made against her.

‘So Foot’ has also agreed to pay damages and it is hoped that Lily Allen can get back some positive press from this.

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