The PR Guru

January 4, 2013


Happy Friday everyone!

Wanted to finish the first week back on a high and announce that we are looking for one or two people to join the team here at Richard Swancott Associates!

We have two positions to fill – Account Executive and Account Manager.

The Account Executive position would suit someone new to the #PR industry, maybe just out of college and looking to get started, while for the Account Manager vacancy we would need someone with at least three years experience, who can handle campaigns and bring in business themselves.

We would be happy to speak to anyone with a passion for #PR, or any kind of #PR and/or #marketing experience, so if that’s you (or you know someone who’s interested in a career in #PR) please give us a shout on

Look forward to hearing from you!

Have a great weekend people!


Richard Swancott Associates provides bespoke PR and social media campaigns for businesses of all sizes and descriptions. Through their partners, they also offer search engine optimisation, email marketing, and telemarketing services.

All campaigns come with money-back guarantees, based on our performance. So if you don’t get a good return on your investment, you don’t pay anything!

For further information, contact Richard Swancott Associates on 01782 472035 or


December 16, 2010

Zai Bennett moves from ITV to BBC, hotel is getting publicity from having the most expensive Christmas tree ever and Lady Gaga’s Meat Dress was a PR triumph and has been voted Fashion Statement of the Year

It is hard to know what to think when someone goes from one company to its competitor, but that is exactly what has been making headlines today…

Zai Bennett, the ITV director of digital channels, has been appointed the controller of BBC3.

Bennett succeeds Danny Cohen, who became the controller of BBC1 in October. His BBC start date is yet to be confirmed.

BBC3 had an £88m budget in the year to the end of March. But BBC3’s budget is likely to be cut next year as the BBC deals with the licence fee settlement. With the licence fee frozen for six years, the BBC is facing a 16% cut in funding.

So was it really a wise move for Bennett then? And it begs the question of why de decided to move from ITV in the first place…

He started his TV career in the post room at Carlton Television in 1995, occasionally delivering David Cameron’s post to him when the prime minister worked as the ITV broadcaster’s communications director.

In other news, vying for publicity today, is the Emirates Palace hotel in Abu Dhabi, which has a jewel-encrusted Christmas tree it says is worth over £7m.

The idea came the hotel’s marketing team. The hotel has a tree every year but this year they wanted to do something different.

Items of jewellery studded precious stones are draped on the tree’s branches, along with more traditional baubles and lights. It is the jewellery that dramatically increases the value.

The bracelets, necklaces and watches which adorn the 13m tree contain 181 diamonds, pearls, emeralds, sapphires and other precious stones.

The tree sits in the lobby of the 302-room hotel.

Previous publicity-seeking efforts by the hotel include the creation of a $1m Valentine’s Day package and the installation of what was said to be the world’s first gold vending machine.

Finally, the famous meat dress worn by Lady GaGa at the Video Music Awards (VMAs) back in September has been named as the fashion statement of this year, by Time Magazine.

The magazine said, “If making fashion statements is your primary raison d’être, it’s easy to get bored. Exploding bra? Flamed out. Dress made of bubbles? Please. Using your hair as a bow? Not again. But a dress made of meat — with shoes, hat and purse to match — well, that’s fresh.”

It generated so much publicity for the singer and helped her to become one of the most popular singers of the year.

Eight different waxwork models of the singer were unveiled in Madam Tussauds across the globe this month – all in the unique and spectacular outfits fans have grown accustomed to.

In London, GaGa is a dial icon with the Philip Treacy hat she wore on the Jonathan Ross chat show this year to plug her single Telephone.

October 28, 2010

October 8, 2010

The Apprentice begins, but how do you make a good sales pitch?

As a new series of BBC’s The Apprentice begins, Richard Swancott Associates have decided to give you some advice on how to make a good sales pitch.

Making a good pitch is an essential form of marketing for a small business because it gets your ideas across to potential customers and investors.

Programmes like Dragon’s Den and The Apprentice have attempted to teach businesses how to pitch correctly but it is still quite a complex thing to do, especially when under pressure.

It is essential that you are passionate about your product and that you know enough about it to be able to answer any questions people may ask you; which could be anything. Make sure you target the presentation to each audience and do not just do a carbon copy of a speech you have done before.

Use a story to get your points across and to show the audience what your product can do to solve specific problems and how it can be used in a business-environment. The more you can allow the listener to picture using the product the more likely they will be to take action.

As per usual when presenting, never read directly off the slides but use them as a way of highlighting the main points you are trying to make and never put too much information onto them. A great way of structuring your presentation is to make it no more than 10 slides, no longer than 20 minutes and size 30 font. You should start preparing the pitch months in advance and never at the last minute.

Avoid making contradictions and inaccuracies because investors will always notice them; and be sure to complete a spelling and grammar check too. It is also a good idea to read over the presentation a few times to check for any errors. Investors always focus on financial information, so this must be correct. They will want to know turnover/sales figures, break-even points, gross and net margins (profits) etc…

And most importantly of all, make the presentation as exciting and intriguing as possible. Play on your unique selling points.

February 12, 2010

Brad Burton interview coming soon!

Had a fabulous week! Hope you have too!

The highlight has been my interview with 4Networking supremo and founder Brad Burton, who certainly has some interesting – and pretty forthright – opinions on how a small business should market itself.

He’s also got some advice for aspiring authors, based on the success of his book Get Off Your Arse.

Some more info on Brad is available here:

I’ll be adding the interview in the next couple of weeks, so keep an eye on the site for details. You’ll be able to download it from iTunes too, as soon as I’ve sorted out all the techie stuff.

Be warned – Brad uses some pretty tasty language, in keeping with a fat Grant Mitchell lookalike (his words not mine!), so the interview is definitely not for the faint-hearted!

We’ll also be adding a reprised version of our interview with Mo Chaudry, featuring loads more advice on turning your company into the market leader, in due course too.

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