The PR Guru

November 19, 2010

Chris Brown turns bad PR into positive PR by completing community service to a high standard, and Glee has become such a phenomenon that a UK tour has been announced, but will See Tickets and Ticketmaster be able to cope this time?

US singer Chris Brown has earned the praise of a judge in Los Angeles, and of the press in return, by consistently completing his community service work.

The 21 year old was given five years of probation last August and six months of community labour after pleading guilty to assaulting pop star Rihanna.

Brown, recently seen in the film Takers alongside Matt Dillon, Paul Walker and Hayden Christensen has been cleaning roads and removing graffiti in his home state of Virginia.

On Thursday he came in front of the judge who said “Out of thousands of probationers, no one has done a better or more consistent job than you have.”

This comes as much needed PR at a time when Brown has almost completed the domestic violence counselling he was required to undertake and could soon be a free man.

Brown was arrested in February 2009 after attacking Rihanna, his then-girlfriend, on the eve of the Grammy Awards.

The singer, whose hits include Run It! and Kiss Kiss, later said he was ashamed of his actions and seems to have proven that to be the case.

Other massive news today is that the American TV series Glee, created by Ryan Murphy for Fox, has announced a live concert tour of the UK which will take place next summer.

The cast will perform two dates at London’s O2 Arena on 25th and 26th June and at Manchester’s MEN Arena on 22nd June, with performances from stars such as Lea Michele and Cory Monteith.

Glee has become such a phenomenon that all the shows stars, including Matthew Morrison, are now famous throughout the world and they know that this tour will be a guaranteed hit. Tickets go on sale to the public on Friday 26th November and will cost between £45 and £55.

The news was revealed on Fearne Cotton’s Radio 1 show.

The show will feature songs from the Emmy award-winning programme including Jay-Z and Alicia Keys’ Empire State of Mind, Britney Spears’ Toxic, Kelly Clarkson’s My Life Would Suck Without You and, of course, Journey’s Don’t Stop Believin’.

However, in my opinion this is not enough dates, because there are lots of Glee fans and, knowing how popular the Take That concert was, I think MANY MANY fans will be disappointed. I am sure See Tickets and Ticketmaster will crash again.


November 16, 2010

A super-injunction obtained by Take That singer Howard Donald is lifted by the High Court and news that Prince William is to marry has caused people to demand that Windsors pay

Take That are getting a lot of public attention just recently, with the band reuniting as a five-peice for the first time in years.

The latest Take That related story to break on Twitter concerns singer Howard Donald.

IIt has literally just been announced that The Court of Appeal have lifted a super-injunction preventing the naming of Take That’s Howard Donald, who has won an order restricting publication of confidential information by a former girlfriend.

No-one really knows what private information it is that is threatening to be revealed – and what it could do for the band’s image.

Adakini Ntuli, the ex-girlfriend, had hired famous publicist Max Clifford and entered into negotiations with the News of the World.

The court restrained her from doing specified but unpublishable things and prevented her and others from publishing the fact that the injunction had been obtained.

Now, the court has dismissed Adakini Ntuli’s appeal seeking the discharge of the injunction but allowed her appeal in relation to the super-injunction and anonymity issues.

Also making headlines this morning is the news that Prince William is to marry Kate Middleton. The two got engaged in Kenya last month and are to be married in London in 2011. This comes as much needed positive PR at a time when there is controversy over the Prime Minister’s decision to pay Guantanamo detainees compensation (at a time when we have little money to begin with) and the news that David Cameron’s vanity photographer Andrew Parsons was on the public payroll at a time when the Civil Service were facing cuts.

EDIT (Wednesday 17th November): There have been reports today that the UK is considering offering billions of pounds of direct loans to the Irish Republic, saying that they are our neighbours and we have an interest in ensuring they have a stable economy – but can we afford to do this? We have just promised compensation for Guantanamo detainees and now this… We need to be saving what little money we have. Although, saying that, it will benefit us in the long-run.

Also, yesterday, and today, one of the most talked about questions is who is going to pay for the Royal Wedding? One common answer is that The Windsors should because they are extremely wealthy, and the country is not. This debate has been fuelled by anti-monarchy group Republic – but even those in support of the monarchy are also calling for the same thing. Having a lavish ceremony at a time of recession would be wrong, and would send out the wrong messages to the world – and this is going to be a worldwide event.

Asda to create 7,500 new jobs

In an age where more and more people are finding themselves without a job, the news that Asda are creating 7,500 new vacancies is very positive PR.

The supermarket chain is to open lots of new stores, where over half these vacancies will be available.

In fact, it seems that this is a very popular time for supermarkets to be opening – with the new Sainsburys in Newcastle, the new Tesco in Hanley and the new Sainsburys in Biddulph (a Facebook group has even been launched to chart the redevelopment of Biddulph due to the Sainsburys).

3,500 people are required for the new Asda stores, 2,400 to work on the home shopping service (something that is becoming increasingly popular and convenient) and 100 in new pharmacies.

Asda will also recruit 1,500 staff at Netto stores, which they bought in May – showing just how popular these international shops are. Netto have even created a page on their website where users can submit details of any available land where a new store can be built.

Also popular at this time of year are the egg-nog lattes that Starbucks bring out at Christmas Time. Selling a seasonal product seems to work a treat, with a lot of coffee shops selling out and lots of people wanting one. I think it’s a great idea and something that other small businesses should think of doing. Think of a way to make your products Christmassy and it may just pay off.

October 19, 2010

Stoke City giving Tickets For Troops and Shawcross praised for modesty

According to The Sentinel, Stoke City are getting plenty of positive PR by joining a campaign that offers British servicemen and women the chance to attend major sporting events.

The Tickets For Troops scheme allows those who have served in Iraq and Afghanistan to enjoy free entrance to a variety of entertainment venues in recognition of their service to the country.

Stoke gave out a hundred tickets for the recent Premier League match against Blackburn and a similar number will be offered for the fixtures against Birmingham City, Fulham and Bolton.

The team are also supporting the British Legion’s Poppy Appeal next month.

Some of the troops made a recent visit to Clayton Wood Training Ground to collect their match tickets, where they also got the chance to meet some of the players, including Ryan Shawcross.

Shawcross was praised in The Sentinel, on Monday, for not getting carried away by rumours that he could transfer to Liverpool or Madrid; saying he prefers to concentrate on playing for Stoke. Obviously this is great PR for the player because fans and the media admire him wanting to stay on playing for his home team.

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