The PR Guru

July 3, 2013

A CELEBRATION OF YOUNG ENTERPRISE VOLUNTEERS

As many of you will be aware, at RSA we are heavily involved in Young Enterprise in North Staffs.

Richard has been on the Area Board since 2005 and is now the Chairman, working alongside the other board members to raise the profile of YE in the area, organise local YE events, and bring in more sponsors and volunteers.

At the moment, we’re working on something which combines all of those things – a wine-tasting event to thank all the hard-working YE volunteers for their support over the years.

Our guests will be a mixture of board members, business mentors, link teachers and occasional helpers. We really could not run the Company Programme and YE’s other programmes without the help of our volunteers, and like many charities we get bogged down in the day-to-day running and don’t thank them enough for giving up their time and effort.

Well that’s all about to change, and the wine-tasting will be the first of many social events for our volunteers.

It’s at The Mitchell Arts Centre, in Hanley, on Thursday 18th July, from 6pm.

While the event is primarily for our existing volunteers, we are always looking for more people to get involved, either as a business mentor, board member, or ad hoc supporter who pitches in at busy times of year.

So if you’d like to learn more about Young Enterprise, the Company Programme, and how you can come on board, you are more than welcome on the 18th.

Just let us know in advance, by ringing 01782 472035 or emailing info@richardswancottassociates.co.uk. Or you could fill in the handy contact form below.

Hope to see you there!

#saysomethingpositive

Richard Swancott Associates provides bespoke PR and social media campaigns for businesses of all sizes and descriptions. Through their partners, they also offer search engine optimisation, email marketing, and telemarketing services.

All campaigns come with money-back guarantees, based on our performance. So if you don’t get a good return on your investment, you don’t pay anything!

For further information, contact Richard Swancott Associates on 01782 472035 or info@richardswancottassociates.co.uk.

 

June 26, 2013

FUNDING FOR PR & MARKETING

Good afternoon folks.

Just wanted to let you all know about some funding for PR and marketing, which is available to businesses in Staffordshire, through the Business Innovation Centre.

You can apply for up to 25% of the overall amount, up to a maximum of £2500.

It’s designed to help small businesses cover the cost of specialist intensive support, and is particularly aimed at the following sectors:

  • information
  • communication & technology
  • creative digital
  • medical technology
  • building technology
  • business & professional services

Give us a ring or drop us a line if you need some more information.

#saysomethingpositive

Richard Swancott Associates provides bespoke PR and social media campaigns for businesses of all sizes and descriptions. Through their partners, they also offer search engine optimisation, email marketing, and telemarketing services.

All campaigns come with money-back guarantees, based on our performance. So if you don’t get a good return on your investment, you don’t pay anything!

For further information, contact Richard Swancott Associates on 01782 472035 or info@richardswancottassociates.co.uk.

 

July 6, 2012

FIVE WAYS TO FIND A NEWS-WORTHY STORY IN YOUR BUSINESS

Filed under: Uncategorized — richardswancott @ 4:44 pm
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When it comes to PR, what puts a lot of people off is a perceived lack of good stories within their business.

It’s natural to think your everyday activities aren’t news-worthy, because they are exactly that – everyday activities. Why would anyone be interested in them?

That’s why companies tend to outsource PR – it takes another pair of eyes sometimes to point out that what you consider is everyday is actually unique and would interest the media.

Outsourcing doesn’t suit everyone though, so here are a few handy hints on how to uncover that newsworthy angle.

1. Speak to your staff: you would be surprised how many employers don’t know what their workforce is up to! By that we don’t mean what they’re up to at that specific moment! But if they are doing something for charity, for instance, you could get some publicity on the back of it.

2. Check your history: landmarks make good angles too, so if you’re approaching a significant birthday, or a milestone like your one millionth customer, tell your local editor or producer about it. Or have you broken records for production, or turnover?

3. Watch the news: newspapers and broadcasters have to use topical stories, so if there is something going on nationally which you can offer an alternative viewpoint on, let them know. The more controversial the better! Or can you connect your business with forthcoming events? A strong connection with the Olympics, Diamond Jubilee, or World Cup could generate plenty of column inches for you.

4. Know your industry: as if to reinforce the topical point, if there are any changes in legislation coming up which will affect your industry – for better or worse – or the people who use your services, contact the relevant people.

5. Recent successes: it’s time to shout about successes like winning new contracts and awards – but only if you can develop the story to demonstrate how they’ll affect your business. The media will want to know if you will be recruiting on the back of your contract win, for instance.

There are other options too, such as product launches, or collaborations with other companies (particularly if they are competitors of yours – someone people wouldn’t automatically expect you to work with), but the strongest tend to fall into one of those five categories.

And combining two or three of them will give you an even bigger chance of success. So if you won a contract for the Olympics, which allowed you to recruit more staff and smash your turnover record, you have a great – and potentially page-leading – story on your hands.

Hope that helps!

Richard

 

April 27, 2012

WHY SHOULD A PR COMPANY HAVE ISO:9001?

Filed under: Uncategorized — richardswancott @ 5:17 pm
Tags: , , , ,

It’s important for PR companies – all companies in fact – to differentiate themselves from the competition.

There are various ways they can do that.

They can demonstrate great results, produce client testimonials, and offer different services, which would all be good reasons to choose them over other PR companies. Or they can offer great money-back guarantees and performance-related payments.

We do all of those things, and while that does give our clients confidence that we know what we’re doing, they are all elements we are in control of, and for that reason arguably have a reduced value.

In the majority of cases, it’s us saying how great we are – which all companies should do, of course. But it’s very easy for us to do that, and if we were inclined to – and we’re not, I hasten to add – we could manipulate that to suit our own interests.

That’s why we’ve gone for the ISO9001 accreditation. We’ve worked very closely with Wayne Pearce at Eaglet Business Systems to put systems in place to demonstrate that we do what we say we’re going to do.

We now have systems in place for record-keeping, accounting, and even purchasing our pens!

But more importantly our PR process – the one we use to deliver our guarantees and generate great media coverage for our clients, which is unique to us (as every PR company’s is, because we all have our own ways of doing things), is down on paper and has been audited by an independent body.

And they will be auditing regularly to make sure we are sticking to our processes.

We have no control over what they say. So the lovely new certificate, which has now taken pride of place on our wall, is someone else’s stamp of approval that we stick to our promises.

And, as far as we know, that is something no other UK PR company has.

So there you are, one more thing which makes us different from other PR companies 🙂

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