The PR Guru

January 25, 2013


We’ve set a date for the next Staffordshire Marketing Academy event.

Action for Business Live 5 is on Friday 22nd March, between 9am and 1pm, at the Best Western Moat House, Festival Park.

And one lucky business will get a free marketing makeover from our panel of experts, worth more than £2000!

All you have to do to qualify for our free prize draw is book your seat before Saturday 16th February, via the EventBrite website.

The winner will be the focus of our presentations on the day, receiving tailored advice from us on their visuals (i.e. the branding and their website), their content (copy and social media), their marketing (particularly their PR) and their sales.

Everything will be rounded off by a fab keynote speech from Chris Daffy, customer service expert and author of Once A Customer, Always A Customer. There’s more info on Chris here.

So don’t delay, book your place today, and guarantee your seat at another inspiring, motivating, and above all, fun event!

We guarantee you will pick up some nuggets of advice which will help you transform your marketing.

Richard Swancott Associates provides bespoke PR and social media campaigns for businesses of all sizes and descriptions. Through their partners, they also offer search engine optimisation, email marketing, and telemarketing services.

All campaigns come with money-back guarantees, based on our performance. So if you don’t get a good return on your investment, you don’t pay anything!

For further information, contact Richard Swancott Associates on 01782 472035 or


October 4, 2012


We’ve been busy organising the next Staffordshire Marketing Academy event, Action for Business Live 4, and have some exciting news about our line-up!

Topping the bill will be a sensational speaker called Robert Craven. Described as ‘The entrepreneurship guru’ by the Financial Times (not The PR Guru – that’s taken), and ‘truly inspirational’ by The Independent, Robert is a best-selling author and sought after keynote speaker.

Here’s what Sir Richard Branson has to say about Robert:
Robert Craven… will turn your business into a powerhouse by recovering some of the passion and nimbleness… to make your business more effective and more profitable… the business in question often needs a boost – a kick-start to greater success in the future.”

Not a bad little endorsement, that!

We’ll also be hearing from David Webster, Chief Executive of The Hanley Economic Building Society, who will be talking about his experiences of running, and actually growing, the 158-year-old building society through one of the most turbulent financial periods in history.

If that were not enough, we have some expert presentations from Matt Hubbard, on the power of film and why it should be a part of a business’ marketing strategy; Quinton Watton-Smith on search engine marketing, and why a business should embrace pay-per-click; and our dynamic duo Nick Evans and Sue Allport, who will cover the importance of good copy in your email and online marketing campaigns.

It will be a packed event once again, and promises to be another inspiring day! Head here for more info:

  • We have made our decision on our new apprentice! It was difficult as the standard was high – so difficult in fact that we will be taking on two apprentices, rather than one! We’re just in the process of passing on the good news, as we think it’s right they hear it first, but we’ll give you all the details next week. Exciting times for RSA though!

September 5, 2012


Staffordshire Marketing Academy‘s inspirational event is back!

Action for Business Live 4 is returning to the Best Western Moat House, Festival Park on November 2nd, once again featuring a packed line-up of the county’s top marketing and business development specialists, dynamic entrepreneurs and amazing keynote speakers!

Our last event, back in March, was attended by more than 130 business people, who took part in Staffordshire’s first Twitterthon, discovered how Mo Chaudry had overcome adversity and controversy to become one of the UK’s top businessmen, and shed a few tears at the emotional story of Steve Cunningham, the World’s Fastest Blind Man.

Be prepared for another rollercoaster of emotions, as we motivate, educate and surprise – and more importantly give you the ammunition to change your business for the better!

We’ll be announcing our subjects and speakers over the next few weeks, so stay up-to-date by following this blog or visiting

February 25, 2012


Good afternoon everyone!

As you may know I am one of the members of the Staffordshire Marketing Academy, which puts on events to help local businesses improve their marketing and increase sales. We’ve got an event coming up on March 30th at the Best Western Moat House, Festival Park, Stoke-on-Trent (9am-1pm).

We have a real treat for you on March 30th! Our keynote speaker is an inspiration – in fact he’s been described as the most inspiring man in the world – called Steve Cunningham, the World’s Fastest Blind Man.

Steve lost his sight at 12 but unlike many, who would understandably want to give up, he resolved never to let it affect his life and has since broken the world speed records on land, sea and air. Amazingly, he was the world’s first blind pilot, finding fame along the way.

He now dedicates his time to helping businesses and children around the world understand that the barriers to success are all in the mind, not in ability or environment.

Thanks to Steve and our other speakers, including David Hughes, sales expert at Annodata, Europe’s largest independent vendors for print and document management, Action for Business Live! 3 will be a unique, unforgettable experience, and one which will truly inspire you to fulfil your immense potential!

Look forward to seeing you there!

January 31, 2012


I mentioned my involvement with Young Enterprise last week (thanks to those of you who came to the trade fair on Saturday by the way – and we have another this Saturday for those of you who couldn’t make it), and this time I thought I’d talk about my link with another voluntary organisation, the Staffordshire Marketing Academy.

We have an event on March 30th, called Action for Business Live! 3, which will inspire and motivate you to take your business to the next level!

As with our two previous events, we’ll be having a range of speakers, an interview with one of Staffordshire’s most successful businesses, and an unmissable keynote speaker.

Here’s who we have lined up so far:

  • marketing specialist Caroline Law will be talking about putting a winning marketing strategy in place
  • Matt O’Connor from Cyberzia will be covering your website, and how to make it work for you


  • you will learn how to turn conversations into transactions with sales expert David Hughes, from print vendors Annodata (Europe’s largest independent print specialists)

Our case study, keynote speaker and other presenters are still tbc. But let’s just say we are talking to one of Staffordshire’s biggest tourist attractions, and one of Europe’s biggest networking strategists, about getting involved…

It’s at the Moat House, Stoke-on-Trent, on March 30th (9am-1pm), and tickets are £35 + booking fee. Early bird tickets, priced at £30 (+BF), are available until February 17th.

More info to be announced shortly.

In the meantime keep in touch with us on Twitter, @staffsma, for the latest updates.



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