The PR Guru

July 3, 2013

A CELEBRATION OF YOUNG ENTERPRISE VOLUNTEERS

As many of you will be aware, at RSA we are heavily involved in Young Enterprise in North Staffs.

Richard has been on the Area Board since 2005 and is now the Chairman, working alongside the other board members to raise the profile of YE in the area, organise local YE events, and bring in more sponsors and volunteers.

At the moment, we’re working on something which combines all of those things – a wine-tasting event to thank all the hard-working YE volunteers for their support over the years.

Our guests will be a mixture of board members, business mentors, link teachers and occasional helpers. We really could not run the Company Programme and YE’s other programmes without the help of our volunteers, and like many charities we get bogged down in the day-to-day running and don’t thank them enough for giving up their time and effort.

Well that’s all about to change, and the wine-tasting will be the first of many social events for our volunteers.

It’s at The Mitchell Arts Centre, in Hanley, on Thursday 18th July, from 6pm.

While the event is primarily for our existing volunteers, we are always looking for more people to get involved, either as a business mentor, board member, or ad hoc supporter who pitches in at busy times of year.

So if you’d like to learn more about Young Enterprise, the Company Programme, and how you can come on board, you are more than welcome on the 18th.

Just let us know in advance, by ringing 01782 472035 or emailing info@richardswancottassociates.co.uk. Or you could fill in the handy contact form below.

Hope to see you there!

#saysomethingpositive

Richard Swancott Associates provides bespoke PR and social media campaigns for businesses of all sizes and descriptions. Through their partners, they also offer search engine optimisation, email marketing, and telemarketing services.

All campaigns come with money-back guarantees, based on our performance. So if you don’t get a good return on your investment, you don’t pay anything!

For further information, contact Richard Swancott Associates on 01782 472035 or info@richardswancottassociates.co.uk.

 

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May 2, 2013

THE COUNTDOWN TO THE YOUNG ENTERPRISE COUNTY FINALS IS ON!

A few weeks back saw us attend the Young Enterpise Area Finals at Alton Towers, with the 10 companies and the talented Ollie Marland.

After much consideration, Steel Style from St Joseph’s College won and secured a place in the County Finals, which are to take place at the Wedgwood Museum on the 7th May.

The company designs, manufactures and sells useful steel products such as pen and candleholders. More information about the business, entrepreneurs and products can be found at their site.

A North Staffordshire team is yet to win this heat, so it will be a huge achievement if Steel Style qualifies. If they do succeed, the company will go on to the Regional Finals, which are being held at Worcester University on June 12th.

The team has received moral support via twitter from BBC Dragon, Theo Paphitis.

Theo

 

 

 

 

The North Staffordshire Area Board would like to wish Steel Style all the best!

#saysomethingpositive

Richard Swancott Associates provides bespoke PR and social media campaigns for businesses of all sizes and descriptions. Through their partners, they also offer search engine optimisation, email marketing, and telemarketing services.

All campaigns come with money-back guarantees, based on our performance. So if you don’t get a good return on your investment, you don’t pay anything!

For further information, contact Richard Swancott Associates on 01782 472035 or info@richardswancottassociates.co.uk.

February 1, 2013

BIG DAY FOR YOUNG ENTREPRENEURS TOMORROW

It’s a very important day in the Young Enterprise calendar tomorrow.

Our teams of young entrepreneurs will be exhibiting their wares at the Potteries Shopping Centre, Stoke-on-Trent, for the annual trade fair.

It’s the first time most of them have sold to members of the general public – a great experience!

It’s all part of the Company Programme, a national competition which seeks to find our best company and the Richard Bransons and Peter Joneses of tomorrow.

It would be great if we could have a team from North Staffordshire at the national finals in the summer!

But to do that, they need tomorrow to be a success, so it it would be great to see you lending your support at the Potteries Centre, between 9am and 6pm.

If you would like to get involved in Young Enterprise by the way, we are always looking for volunteers from the local business community to mentor young people through the journey.

Give me a call on 01782 472035/07880 733138 for more info.

#saysomethingpositive

Richard Swancott Associates provides bespoke PR and social media campaigns for businesses of all sizes and descriptions. Through their partners, they also offer search engine optimisation, email marketing, and telemarketing services.

All campaigns come with money-back guarantees, based on our performance. So if you don’t get a good return on your investment, you don’t pay anything!

For further information, contact Richard Swancott Associates on 01782 472035 or info@richardswancottassociates.co.uk.

January 14, 2013

DATES FOR YOUR DIARY 2013

We support two charities in our local community: Arch North Staffordshire and Young Enterprise (North Staffordshire Area Board).

Both are very worthy causes with two distinct remits. Arch helps the victims of domestic violence and homelessness, while Young Enterprise aims to improve young people’s career prospects and give them the skills to run their own business.

Both have a series of events in 2013 and we need your help to spread the word and bring in some donations!

Here’s what Arch is up to over the next couple of months:

January 28th-February 1st: a series of events to mark National Homelessness Week, culminating in the annual sleep out at venues around North Staffordshire and South Cheshire

Feb 12th: ten pin bowling night at Tenpin, Festival Park, Stoke-on-Trent. Starts at 7.30pm, £12.50 per person (with a free drink)

All the money raised from these, and other Arch events, goes direct to the victims of domestic violence – particularly the children who are often the forgotten victims.

None of the money will be spent on administration, salaries or any of Arch’s general running costs.

As for Young Enterprise, this is a very busy time for everyone involved in our Company Programme.

At the beginning of February (Sat 2nd), our companies will be exhibiting their wares at the Potteries Shopping Centre, in the annual trade fair.

And then at the end of March, they will be presenting to an audience of local business people at the Young Enterprise Area Finals, at Alton Towers.

This is a free event, taking place on the evening of Tuesday 26th March, and we need as many of you to be there as possible, to lend your support to our young achievers.

They have been running their own businesses since September, dealing with everything from raising capital and product development, to marketing and keeping their accounts up-to-date.

March 26th will be the first time many of them have presented on stage in front of a large audience, so it’s a big challenge for them but a great experience!

Hopefully we’ll be seeing you at one or two of those events.

Again, all money raised for Young Enterprise goes towards helping more young people, and more schools, take part in the competition.

#saysomethingpositive

Richard Swancott Associates provides bespoke PR and social media campaigns for businesses of all sizes and descriptions. Through their partners, they also offer search engine optimisation, email marketing, and telemarketing services.

All campaigns come with money-back guarantees, based on our performance. So if you don’t get a good return on your investment, you don’t pay anything!

For further information, contact Richard Swancott Associates on 01782 472035 or info@richardswancottassociates.co.uk.

August 10, 2012

OUR NEXT GENERATION OF ENTREPRENEURS NEED YOU!

The young people of North Staffordshire need YOU!!!!

Young Enterprise North Staffordshire is looking for volunteers to help our students boost their career prospects, improve their chances of getting into uni, and encourage them to contribute to the local economy by starting their own businesses.

Taking part in our Company Programme, which is run in a number of local high schools and colleges, helps young people in loads of different ways:

  • many employers look for YE participation on CVs as it demonstrates practical and theoretical skills (and also sets candidates apart from their rivals)
  • students can pick up UCAS points through YE, which means they’re more likely to get into university (and it’s more likely to be their uni of choice)
  • provides an appreciation of what’s involved in running a business, and gives them the confidence to consider starting one themselves
  • increases confidence and raises self-esteem
  • gives them financial management skills (as they have to manage their business’s finances themselves)

We need volunteers to help us spread the word, get more businesses and schools involved and most of all encourage more young people to take part.

You can do this in one of three ways:

  • board members meet once a month to help determine the strategic direction of YE in the area, eg by bringing more sponsors on board
  • business advisers work with the young people in schools (usually for an hour a week), helping them resolve  any business-related issues
  • friends of YE help out occasionally, when we need extra manpower, eg putting together fundraising events

You will be joining major companies like Alstom, KMF Precision Engineering, JCB, Alton Towers and the Britannia Building Society when you get involved, and making a real difference to the prospects of North Staffordshire’s young people 🙂

Give me a shout on richard@richardswancottassociates.co.uk or 07880 733138 for more info.

January 31, 2012

TAKE ACTION FOR YOUR BUSINESS – COME TO ACTION FOR BUSINESS LIVE!

I mentioned my involvement with Young Enterprise last week (thanks to those of you who came to the trade fair on Saturday by the way – and we have another this Saturday for those of you who couldn’t make it), and this time I thought I’d talk about my link with another voluntary organisation, the Staffordshire Marketing Academy.

We have an event on March 30th, called Action for Business Live! 3, which will inspire and motivate you to take your business to the next level!

As with our two previous events, we’ll be having a range of speakers, an interview with one of Staffordshire’s most successful businesses, and an unmissable keynote speaker.

Here’s who we have lined up so far:

  • marketing specialist Caroline Law will be talking about putting a winning marketing strategy in place
  • Matt O’Connor from Cyberzia will be covering your website, and how to make it work for you

And…

  • you will learn how to turn conversations into transactions with sales expert David Hughes, from print vendors Annodata (Europe’s largest independent print specialists)

Our case study, keynote speaker and other presenters are still tbc. But let’s just say we are talking to one of Staffordshire’s biggest tourist attractions, and one of Europe’s biggest networking strategists, about getting involved…

It’s at the Moat House, Stoke-on-Trent, on March 30th (9am-1pm), and tickets are £35 + booking fee. Early bird tickets, priced at £30 (+BF), are available until February 17th.

More info to be announced shortly.

In the meantime keep in touch with us on Twitter, @staffsma, for the latest updates.

 

 

January 27, 2012

THREE REASONS TO GET INVOLVED WITH YOUNG ENTERPRISE

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One of my other roles is as the Chairman of the North Staffordshire Area Board of Young Enterprise, which basically means I’m responsible – along with my team of other volunteers on the board – for raising the profile of YE in the area and bringing in more sponsorship.

We had a real drive to engage with the business community last year and as a result we have managed to bring another nine teams of young entrepreneurs on board this year (schools and colleges enter teams for the Company Programme competition – sadly though it isn’t free, which means they either have to find the money themselves or link up with a local business).

That’s a great result – we had 11 teams in 2010-11 so we have almost doubled that for 2011-12 – and we have to thank the local business community for really getting behind us!

You’ll be able to see the results tomorrow, at our annual trade fair at the Potteries Shopping Centre in Hanley (we’ve had to organise two actually – one tomorrow and one next Saturday – to accommodate everyone!).

Six teams of young entrepreneurs will be promoting their wares from trade stands dotted around the centre, and for many it will be the first time they have ever had to sell direct to members of the public (rather than to their friends and family).

Although we have doubled the numbers this year, we can always improve, and our ultimate goal is to have a team from every school and college in North Staffs in the competition. To reach our goal though, we will need more volunteers and more sponsors.

So if you’re interested in the next generation of entrepreneurs in our area, here are three reasons why you should get involved with Young Enterprise:

1. It’s a unique experience: taking part in the Company Programme gives young people practical experience of running a business. They have to come up with an idea, raise their own capital, keep accounts, pay tax, market and sell their product/service, and write company reports (similar to business plans). This is something they can’t pick up from a book!

But it’s not just a unique experience for the students – we give local businesspeople the rare opportunity to mentor the young people through the process, and see them grow as people and as businesspeople. Many of our volunteers love being involved and are truly inspired by the process.

2. It improves career prospects: universities look favourably on participation in Company Programme, so our students are more likely to reach the uni of their choice by taking part. The skills they pick up have an impact on their results in maths, English and other subjects too.

Not only that, the Company Programme shows young people that setting up their own business is a real option for them – so they have alternatives if they don’t want to continue in education when they leave school. And they will also have business contacts which could be useful later on.

Companies have been so impressed with some YE students that they have offered them jobs, and helped to fund their university studies.

3. It raises young people’s self-esteem: running their own business, and doing it successfully, makes young people more confident and raises their aspirations. The trade fairs are a great example of this – many are meek and retiring at the beginning of the day, but by the end of it they are almost unrecognisable! Some have to be restrained from running after shoppers to tell them about their products!

North Staffordshire suffers from many issues, such as low levels of attainment in schools, and high levels of unemployment, teenage pregnancy and benefit dependence. I often think this is mainly down to low self-esteem – not thinking we are worthy or capable of any better – so anything that can make young people value themselves more highly has got to be a good thing, surely?

So, if you really want to make a difference in North Staffordshire, and inspire young people to consider setting up their own business, or to greater heights in their careers, then maybe Young Enterprise is the charity for you!

By all means give me a shout on 01782 472035 or 07880 733138 if you’d like to know more. Or come along to our event at The M Club, Festival Park on Tuesday 7th February (6pm-8.30pm), where we will be talking more about the Company Programme and what’s involved – both from a volunteer perspective and from a sponsor perspective.

Let’s drive Young Enterprise forward in North Staffordshire and make the area a beacon of positivity for once!

April 22, 2010

Congratulations to our young achievers!

I was at the Young Enterprise Area Finals last night, in my capacity as the North Staffs Area’s Co-Chairman.

It was a brilliant turnout and once again the young achievers from all over North Staffs and Stoke-on-Trent were an inspiration.

At this point I’d like to congratulate all our teams, from Newcastle-under-Lyme School, Westwood College (Leek), Sir Thomas Boughey High School (Halmerend), Haywood Engineering College, Blackfriars, and Brownhills Maths and Computing College (all Stoke-on-Trent).

And thanks to all the local businesses, media and parents who gave us such a brilliant turnout.

A big shout out must go to our overall winners, Junk from Newcastle-under-Lyme School and Touch Wood Customs from Haywood Engineering College. Best of luck to you both in the County Finals at JCB on May 5th.

Finally, with my charity hat on, I have to say that Young Enterprise is an organisation which depends on volunteers from the local community – both as business mentors and board members – and the generosity of the Staffordshire business community.

We could not survive without either of those, and your contributions help to improve young people’s career prospects cannot be understated.

If any of you would like to get involved with YE in North Staffs, please give me a call on 01782 472035 or 07880 733138.

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